July 4, 2022

Real Tips for Motivating Your Startup Team | Josh Lewis CEO only cookery | E10


Josh built up several experiences in Digital Startups working in sales and other departments before starting its own venture. He is working on multiple ideas at the same time, experimenting how to innovate in traditional sectors.

He shares the pros/cons of joining a startup studio as well the challenges of being a co-founder, motivating a team and bring innovation in a traditional sector like the food inudstry.


Topics:

1. What is onlycookery?
2. Why should you join a Startup Studio?
3. Challenges in transforming a traditional industry?
4. How do you motivate people to join your Startup?


Josh:

https://www.linkedin.com/in/joshlewisoc/


Follow me on Linkedin: https://www.linkedin.com/in/marcolanzi/
or subscribe on https://www.marcolanzi.com/

Transcript

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Hello, welcome, everyone to LeMLVP. So here for another 
episode we have

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today, Josh Lewis, co-founder of onlycookery, So welcome, 
Josh.

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01:00:42,375 --> 01:00:44,375
tell us. tell us a little bit about yourself. So

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what is the Onlycookery? How did you get to it? What? What 
is it? What you

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guys are doing?

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Hey, I thank you. I shall, having the mad go. Uh, great. So 
a pleasure to be

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here. I'm actually the one of the the CEO and one of the 
co-founders of of only

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cookery, and basically what we do what to understand what we
 do that myself. And

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there's another guy who are co-founders. I. I have a 
background in digital

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platforms and and setting up starups and everything like 
that, And the other co

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founder approaches that what we do from. He was an 
industrial engineer by by

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trade, and he moved into the food business, and and he, he's
 an interesting

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guy's half Italian and half German. So he has a very Italian
 side and a very

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German sideline, And obviously he loves both. And so we met 
both of us. We met

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at Demium Start up incubator, and I approached it from a 
digital perspective,

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You know, understanding how to create digital experiences, 
And and he approached

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the the problem from pay from a social media from an 
understanding what happens

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in this industry. So with both our backgrounds we came 
together and we really

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identified this. This two things, the one that the creator 
economy and the

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pandemic was essentially a proof of concept for the creator 
economy. So you saw

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huge r o. I, huge exponential growth in all these different 
industries, So I was

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very interested in that and and understood how different 
tools are helping

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elevate certain creators and establish different revenue 
streams. And

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Alelessandro's background is in from food. So essentially we
 came together, and

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and from these two different perspectives we understood that
 there was a big gap

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in the market. There is no dominating platform in town of 
food creators. You

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know, like there is with Um patrion for for pod carts or 
creators, like there is

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for subs stack and journalism. There's this massive gap in 
the market for food

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and food is like one of the biggest. Um. Most kind of 
clicked on most visited

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websites and topics on the Internet. So that's how we kind 
of approached it, and

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then we went in to do a bit more at research, So essentially
 what we do is

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provide all the creator tools in one place, and for people 
to create digital

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experiences around food, whether that be recipes, videos, um
 experiences like

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food tours, or whether that be, you know, cook cooking 
classes, everything in

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one place for people to to monetize their audience further, 
or to to just

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provide everything that they do in in one place that's good 
for their audience.

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You know, Insigram is fantastic at what it does, which is 
gathering audiences,

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but you're only really limited to liking and commenting, and
 so obviously in in

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a world of food where there's a lot going on. Um, we set 
about creating a an A

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platform that the food was put first, and these the creators
 were put first as

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well, so that they can create these experiences on their 
times. You know all the

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different business models There, you can set up 
subscriptions. You can sell

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things individually. so really to empower the creators that 
are operating in the

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food

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industry. That's that. That's what we we said about to do.

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Okay? Now that that super cool? So me? Let me if I undersoo 
correctly, So for

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example,

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I start, say, I love cooking. I try to do things that. that'
 not me. You don't

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want to see. My creation is better that they stay like 
hidden from the word.

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but let's say you arere passionate about cooking. You want 
to do something, you

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create your recipe or your specialhes, and so on you guys 
provide with a

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platform which enable me to actually tap into making my 
experience digital.

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bringing to the word beingc

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Mhm.

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creation and monetize it. Probably, I assume in in some way 
and really shared

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to

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Yeah,

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the world beyond, Like, Hey, I took a picture. Put a nice 
filter. Look how good

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it looks. You guys provide moreph beyond that to enhance the
 experience of of

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food in digital world.

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exactly that. that's beautiful and I'm going to take that 
and uh, and you use it

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that that's fantastic. E. Exactly as you explained, you 
know, Um that that is

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we. we provide the tool so it comes in a variety of 
different ways. People are

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making money in a variety of different ways in food as well,
 some subscription.

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Some are selling classes. some. Um, are you know all these 
different ways and

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they're all in one platform? So you know you could go just 
on selling classes,

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or you could go just on subscriptions, or you could do a 
hybrid of both. So it's

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really handing over these tools to the creators to create 
their experience on on

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their term, So some people are setting up, you know weekly 
calls. Uh, some

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people are setting up, You know that you get through a 
subscription and it's

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really about the community. You know. We're seeing these

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Mhm.

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vertles in the creator economy just exploding, you know, And
 and we really want

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to be the leading food network. Really, for Um, If you want 
anything to do with

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food, you can log into only cookery and you can find uh food
 Craators from all

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over the world. You can. You can search by a diet and you 
can search by a

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cuisine, and you can find exactly what you want from direct 
from the source

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rather than what it is right now, which is like bland 
articles, or or whatever

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it is that you don't know the person behind it. What we're 
already searching for

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is that connection. And and we, we're really trying to,

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as we, we call them digital experiences. You know, which we 
trying to bring

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those digital experiences to the forefront and make it about
 the food and the

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creator.

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Know that that'sper nice that. Like also, what creates more 
connection and food

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that's difficult to find. Maybe

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drinks that could be arguable, but I think days probably

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still

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in in in the top One and I think on on all of this this is 
great. So you? you

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mentioned you guys around A. So you actually met in an 
incubator, So that's how

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you came out with idea like cross reference in No legends 
and and looking at

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the market gaps, that's how you come out with. Uh, the 
solution together with

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your co founder. So

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start up studio incubators, Accelerators that are all the 
sort of those. Uh,

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let's say agencies, let's call the emergencies

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to to accelerate and actually announce your sort up. So what
 are those and why

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should you do it

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yeah, so I, I mean, I could only speak uh about my 
experience with demium. And

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and they, they call themselves an

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real life example, where you had not to to talk about 
theory. Well, like we

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want to see first end. What? What do you experience? What 
you see?

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great. so first, uh,

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I would say number one. The biggest thing that hits you is 
being surrounded by

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people that are ambitious and that think the same way as 
you. So within within

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literally a couple of days, your horizons kind of expand 
cause. You're kind of

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around people that I've never thought about that. Uh, or 
I've never thought, and

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01:07:44,041 --> 01:07:48,250
obviously it can be very demanding because I guess founders 
are quite demanding

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people and they stop. And and so everyone's up a lot and and
 keeps going. But

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01:07:53,791 --> 01:07:59,208
that that. just the initially, just being around people that
 are very ambitious.

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01:08:00,041 --> 01:08:04,500
▁ does something to you like subconsciously. something 
happens. Um, So that's

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the first thing. Your own internal world kind of shifts a 
little bit when you

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start hanging around with people like that all the time, and
 then

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after not just that initial cut of mental shift, you then 
have all these people

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around you that have either done it or you can ask for 
advice like super

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01:08:21,708 --> 01:08:25,208
quickly. so I guess it's kind of like you can fail a million
 times really

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01:08:25,375 --> 01:08:28,916
quickly, because you can come with an idea. Tell someone it,
 and it'll be like

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01:08:29,458 --> 01:08:33,208
you know his, or reason. Why doesn what? or whatever it 
might be so quick

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feedback loops is is one good thing. Because you have people
 around you that

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that have been successful or or have been in the start at 
world for a long time.

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and if you're in the start at well for a long time, you have
 your fair shares of

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01:08:45,000 --> 01:08:51,708
ups and downs. No, no doubt, um, So so there? Yeah, So men 
mentality you kind of

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get this really good feedback group. But the other thing is 
if it's a good one.

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like uh, Demon was fantastic. What we do? You have access to
 all the different

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things that you really need. So, if you had a gap in, let's 
say digital, or you

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had a gap in legal, you have access to multiple people's 
books of contacts that

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that that are willing to help you. So they kind of you, you 
can help identify

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your blind spots and then help find people to kind of shore 
you up and and give

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you that extra knowledge. So for me it was fantasticcause. 
It helped my mind,

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sir. It helped me kind of test my ideas in a kind of uh, 
battle world, you know,

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a bit real. and and then also the the bits that you need 
help on. You can find

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that that kind of help quite quickly. And Um, so those would
 be the top three

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things. I would say that how how it helped me.

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Okay, So nice. you understand correctly. it's not about. 
Hey. we give you

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office space Is actually about Brieathing. these 
invigorating energy and

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experience of failures from other people, so that you can 
actually learn a

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faster iterate and also actually keep challenging. As you 
said, feed the

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feedback lookop to keep

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Mhm,

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in like challenge, looking in a different perspective, and 
really

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thousand times you get it in the in the right way. So that' 
what about that's

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great

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being around people that are this drive

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Mhm,

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to to go forward is really what makes the difference. I 
assume making a

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01:10:22,041 --> 01:10:23,500
successful digital business,

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Mhm, Mhm, Mhm, Totally, it all comes. If you don't have that
 drive, you're not

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going to get anything. And, and it's a cliche, But it's 
true. You know it's a

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cliche that that you need you, and the way I think about it 
is you need a a

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01:10:37,208 --> 01:10:41,208
reason. Uh. This. this is honestly. the way I think about it
 is that humans can

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go through incredible amounts of suffering if they have a 
reason. You know. Just

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look at mothers. you know. it's like they'd anything for the
 you know not. So

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01:10:50,833 --> 01:10:55,958
it's like, Um, if you have a reason, then the next bad thing
 might not be the I,

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That's part of the journey rather than the end of the world.
 So I think if you

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have a reason, everything else seems uh a lot better. So it 
comes from why

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you're doing what you're doing and then from there

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you just go for it

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01:11:07,166 --> 01:11:07,791
Y you know the desire come

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exactly And and then that's the only way to do it. I, I 
mean, obviously I'm

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young and I don't know everything. But, uh, there was a 
clear point in my mind

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01:11:16,916 --> 01:11:21,375
when I was in the accelerator, Uh, when I was at Demon, when
 I was like Whoa, No

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01:11:21,541 --> 01:11:26,166
matter what happens now I'm net positive like even if 
everything falls apart

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right now, I've learnt so much that I don't need to worry 
about anything, so

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that gives you that kind of take the lead off and run, and 
just go at it And

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then, once you do that and you don't look back, things 
happen and and you kind

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01:11:39,791 --> 01:11:45,000
of look back after a while and you're like Oh. Whoa, I've 
done all that. Um, but

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01:11:45,000 --> 01:11:45,666
yeah,

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01:11:45,666 --> 01:11:49,166
indeed is optimism, I think is really transpire from you. I 
think it is really

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01:11:49,666 --> 01:11:53,416
what the founders need to have to to go through the up and 
down the roller

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01:11:53,583 --> 01:11:54,666
coaster of what

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01:11:55,875 --> 01:11:59,416
making setting up a digital business or business in general 
is actually

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01:12:00,458 --> 01:12:04,375
requires. An To this, actually, one of the question, 
actually that I was

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01:12:05,166 --> 01:12:08,125
thinking about when I was looking into only cookery, is

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01:12:09,958 --> 01:12:14,833
you guys are trying to transform one of the if not the most 
whole industry,

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which is actually

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01:12:16,750 --> 01:12:17,750
getting food.

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01:12:19,500 --> 01:12:23,791
What are the challenges of those like such a traditional 
type of solution,

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01:12:24,041 --> 01:12:25,791
also, which require physical presence,

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01:12:27,000 --> 01:12:31,250
access to the raw material. How what are the challenges in 
there in

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transforming such an old

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01:12:33,750 --> 01:12:34,750
old industry?

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01:12:36,333 --> 01:12:41,208
Mhm. Yes, it's a really good point because I mean people 
like. it's something

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01:12:41,375 --> 01:12:46,041
that we identified. Obviously that chefs tend to not be the 
most uh, digitally

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01:12:46,583 --> 01:12:49,458
advanced. Let's say to put it in a nices way. so,

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01:12:50,041 --> 01:12:51,041
um

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01:12:51,625 --> 01:12:55,000
that that is really. you know. I guess that's maybe what 
left the door a little

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01:12:55,041 --> 01:12:59,875
bit open. And why people are Ha, you know this hasn't 
quickly adopted A. as it

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01:12:59,875 --> 01:13:05,000
has. Maybe in journalism. Well, other cater industries and 
Vicles are really bo

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01:13:05,291 --> 01:13:09,208
starting to boom now with has' been about th expected to be 
five billion

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01:13:09,458 --> 01:13:13,208
investment just in the creator economy in twenty twenty one,
 and it's already at

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01:13:13,375 --> 01:13:17,041
like three point five for so a lot of money has come in once
 they've They've

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01:13:17,125 --> 01:13:21,000
identified this and we picked it as you, you know, mentioned
 an industry where

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01:13:21,041 --> 01:13:25,125
they're not known for being that advanced digitally. But I 
guess our entry

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01:13:25,291 --> 01:13:31,458
points to the market is providing people that have 
audiences, um, and helping

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01:13:31,625 --> 01:13:36,166
them monetize them and provide much better experiences. So I
 guess straight away

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01:13:36,416 --> 01:13:40,416
we're going in for the people that have some sort of 
understanding. But we take

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01:13:40,583 --> 01:13:44,666
away all the digital problems. we take away the digital 
headaches. And hey, you

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01:13:44,916 --> 01:13:48,916
focus on one hundred percent on your experiences. We can 
automate a lot of what

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01:13:49,000 --> 01:13:54,333
you do. Um, we could make it, you know, really easy for you.
 Just focus on the

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01:13:54,333 --> 01:13:56,166
actual food experiences in your community.

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01:13:57,208 --> 01:13:58,208
Um, and so

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01:13:59,458 --> 01:14:03,208
that lifts it it a little bit. We're not going to people 
that are straight in

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01:14:03,208 --> 01:14:06,333
the kitchen that have never seen an Iephone kind of thing, 
or or whatever we're

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01:14:06,500 --> 01:14:10,083
going with with our entry points to the market. Because it's
 really kind of like

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01:14:10,166 --> 01:14:15,041
a top down thing. You know. it's like a. most. most of the 
time people have to

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01:14:15,125 --> 01:14:20,041
see someone else doing it to be able to replicate it. You 
know what I mean, and

205
01:14:20,166 --> 01:14:25,791
so to get someone that's never V. Let's you know if this was
 a digital scale,

206
01:14:25,958 --> 01:14:30,083
his inper intelligence has not like never seen a phone To 
get someone here up to

207
01:14:30,250 --> 01:14:33,000
there is we're not. We're not going to. We're not going to 
do that. we're not

208
01:14:33,041 --> 01:14:35,458
going to change fundamentally who people are. Um,

209
01:14:36,583 --> 01:14:43,000
but there are so many things happening digitally with food, 
but they're not kind

210
01:14:43,041 --> 01:14:47,375
of uh that there isn't that that B M. Author that that 
everyone goes to and

211
01:14:47,708 --> 01:14:50,750
understands as being the place for food, so we want to be 
there. and and

212
01:14:50,916 --> 01:14:55,375
initially we'll be going to those people that are te savvy. 
Um, and I guess the

213
01:14:55,458 --> 01:14:59,625
key goal to everything we do as I' sure is the same with 
every tech product is

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01:14:59,791 --> 01:15:04,583
keeping it as easy as possible. You know. Ideally we want it
 so that people have

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01:15:04,666 --> 01:15:08,916
never seen us a. A, create a solution can look at it and 
really understand it.

216
01:15:09,041 --> 01:15:13,208
That's our long time goal, but obviously in in practice it 
doesn't always work

217
01:15:13,291 --> 01:15:14,416
out that way, but that's the goal.

218
01:15:14,416 --> 01:15:15,500
Okay, None of thanks for.

219
01:15:16,541 --> 01:15:19,791
If you can share, how many Craators do you already have on 
the platform?

220
01:15:21,541 --> 01:15:26,083
Sure, so we've been around for for about six months now 
everything is organic.

221
01:15:26,250 --> 01:15:30,583
We've been super working on on the platform. and so we've 
had about two hundred

222
01:15:30,666 --> 01:15:35,125
and fifty three hundred sign ups completely organic from 
from finding us and and

223
01:15:35,125 --> 01:15:39,791
and every and everyone's starting their page. And and it's 
it's really good.

224
01:15:39,791 --> 01:15:41,416
Any country picking up in particular, or

225
01:15:43,875 --> 01:15:49,791
Yeah, so mainly English speakers, So the U k is are a number
 one market and then

226
01:15:49,958 --> 01:15:54,916
the U. S. and then, um, you know different European 
countries, Uh, A, and

227
01:15:54,958 --> 01:15:55,958
Australia as well.

228
01:15:55,958 --> 01:15:56,625
Okay, Nice,

229
01:15:57,708 --> 01:15:58,750
So actually that time

230
01:15:59,791 --> 01:16:05,333
is time is flying, so prepare with like Aa question, which 
is

231
01:16:06,666 --> 01:16:10,291
lot ofing a lot of challenges. You feel like super 
optimistic. Keep on pushing

232
01:16:10,458 --> 01:16:14,666
forward. just as you said, the Db, and go go for it are 
already not positive.

233
01:16:14,833 --> 01:16:18,291
So like okay, whatever happens from here I. I'm already 
actually gaining a lot

234
01:16:18,291 --> 01:16:19,083
of experience.

235
01:16:20,041 --> 01:16:25,166
My question is how do you keep pushing how you keep 
motivating the people And

236
01:16:25,250 --> 01:16:30,125
actually, how do you find people to accompany you to into 
this journey? Me to

237
01:16:30,541 --> 01:16:31,541
H.

238
01:16:31,541 --> 01:16:34,541
transform, digitally transform at the food industry and the 
food industry

239
01:16:34,583 --> 01:16:35,583
creation.

240
01:16:38,333 --> 01:16:39,333
yeah, so

241
01:16:40,250 --> 01:16:43,708
um, I guess the way I internalize everything is

242
01:16:44,750 --> 01:16:49,791
trying to be as honest as with myself as possible. Um, and 
really knowing why

243
01:16:50,166 --> 01:16:54,833
I'm doing what I'm doing being, I guess in what some way 
present, and being very

244
01:16:55,000 --> 01:17:00,916
conscious of what I'm doing, so um, it'll I guess I link it 
back to what I'm

245
01:17:01,041 --> 01:17:05,208
trying to do long term, and and what, I'm guess, a kind of 
vision I'm fighting

246
01:17:05,375 --> 01:17:09,791
for, But then it also goes back down to my own value, is my 
own personal

247
01:17:09,958 --> 01:17:14,416
philosophy. I guess which is smile. Have fun. Uh, it's not 
that serious. Like

248
01:17:14,500 --> 01:17:17,875
even the worse things your brain or trick you's telling is 
the worst thing in

249
01:17:17,875 --> 01:17:22,083
the world, But it's not it how this cheesy things like is 
how you bounce back

250
01:17:22,666 --> 01:17:27,625
And so if I' really believed that, so, um, I guess I try and
 act that out in the

251
01:17:27,708 --> 01:17:32,083
world and then it's really. I guess my own personal style is
 trying to be as

252
01:17:32,166 --> 01:17:36,500
honest as possible as I said with myself and with the people
 around me. So we

253
01:17:36,750 --> 01:17:38,083
have. We have seven employees

254
01:17:38,833 --> 01:17:39,833
and

255
01:17:40,500 --> 01:17:45,125
they, I'm I'm totally blown away by by how committed they 
are by how kind they

256
01:17:45,208 --> 01:17:49,375
are by how hard they work. and you know we're getting caught
 like messages on

257
01:17:49,458 --> 01:17:53,208
Sunday, just like setting up calls and everything. And it's 
like way above and

258
01:17:53,291 --> 01:17:57,791
beyond the They're doing these things, so I feel very lucky 
that you know.

259
01:17:57,875 --> 01:18:01,541
Obviously there are gonna be natural. there are going to be 
disagreements. there

260
01:18:01,625 --> 01:18:06,333
are gonna be personal differences. Maybe some people wanna 
do other things, but

261
01:18:06,583 --> 01:18:12,500
so far, um, I couldn't speak highly enough about how much of
 like a family

262
01:18:12,916 --> 01:18:16,041
feeling there is within the company and I know that's easier
 to maintain when

263
01:18:16,250 --> 01:18:21,000
when this there's uh, you know less than ten people, but um,
 I would say just

264
01:18:21,041 --> 01:18:25,375
being as honest as I can, trying to transmit my values. and 
and uh, you know

265
01:18:25,458 --> 01:18:30,500
we're We're on a journey. I think when people get stressed, 
they shut down and

266
01:18:30,500 --> 01:18:30,958
and

267
01:18:31,541 --> 01:18:35,958
like, just fight off light. you can't. Uh, like I see my 
girlfriend, ex man

268
01:18:36,041 --> 01:18:39,791
who's Italian. She. She calls it blocked. You know she's 
like, and something you

269
01:18:39,875 --> 01:18:43,000
happens. I get blocked and and I think that's the best 
description of it. It's

270
01:18:43,041 --> 01:18:49,125
like If you get worried you, you don't open your mouth and 
you just stop. So, if

271
01:18:49,291 --> 01:18:52,250
anything is trying to create an environment where that 
doesn't happen, but

272
01:18:52,250 --> 01:18:53,041
obviously,

273
01:18:53,625 --> 01:18:54,625
um,

274
01:18:54,625 --> 01:18:54,916
Yeah, yeah,

275
01:18:55,208 --> 01:18:58,083
I, I think that it's a little bit of everything as well as 
knowing what you're

276
01:18:58,333 --> 01:19:02,083
knowing who you are and how surrounding yourself with people
 that they're not

277
01:19:02,250 --> 01:19:06,500
the same as me. You know what I mean. They compliment me as 
well, my boyfriend,

278
01:19:06,583 --> 01:19:10,083
Alex Andres. A lot, as you can probably see, I'm quite 
upbeat and I'm quite like

279
01:19:10,166 --> 01:19:13,458
this, and he's a lot calmer than I am, you know, and we, we 
balance each other

280
01:19:13,708 --> 01:19:18,333
really well and the C. E. O, he's Um. He's got twenty plus 
years of experience

281
01:19:18,833 --> 01:19:22,750
in in the industry and he's had a few successful exits, so 
you know his is

282
01:19:23,041 --> 01:19:28,166
another balance to to us, you know is our are three. Uh, 
it's really kind of

283
01:19:28,250 --> 01:19:33,208
this. Uh, this. I, you know, trying to trying to be fair, 
you know, Um,

284
01:19:33,208 --> 01:19:35,708
now cathine. also like I would say, as you were saying, like

285
01:19:37,333 --> 01:19:41,958
one of thele, probably like you are implying to like getting
 the compmentity of

286
01:19:42,083 --> 01:19:43,083
the team that like

287
01:19:43,083 --> 01:19:43,666
Mhm,

288
01:19:43,666 --> 01:19:46,541
a really big key to to succeed. Though

289
01:19:46,916 --> 01:19:47,916
Mhm,

290
01:19:47,916 --> 01:19:51,791
balancing those complimentity as like in a big family is not
 that it is not

291
01:19:51,875 --> 01:19:53,708
that easy. but I think like If

292
01:19:53,708 --> 01:19:54,333
No,

293
01:19:54,333 --> 01:19:57,958
you the way you tackle things like with this enthusiasm, 
like passion that you

294
01:19:57,958 --> 01:20:01,166
can see like Hey, I'm happy to do it. What I'm doing doesn't
 matter what is

295
01:20:01,250 --> 01:20:06,458
going to happen. We are going to try and keep Dv. forward. I
 been having that

296
01:20:06,666 --> 01:20:11,583
kind of push from the from from the top to the other people 
that are seeing. I

297
01:20:11,666 --> 01:20:16,916
think is also what helps everyone to keep coming out like, 
Hey, I screw up.

298
01:20:17,166 --> 01:20:21,708
Sorry, we need to do things in a different way. I think 
that's going something

299
01:20:21,958 --> 01:20:26,125
that. Any anyhow being the business small or big, everyone 
is going to to pass

300
01:20:26,375 --> 01:20:27,583
through those having

301
01:20:28,625 --> 01:20:30,916
the corre, which I would say to come out

302
01:20:30,916 --> 01:20:31,916
H,

303
01:20:31,916 --> 01:20:37,000
saying that you to also share with people and get a 
different opinion is always

304
01:20:37,000 --> 01:20:37,916
going to be

305
01:20:37,916 --> 01:20:38,333
Mhm.

306
01:20:38,333 --> 01:20:41,958
there. Be able to do that. I think I think he is motivating 
by itself, Because

307
01:20:42,125 --> 01:20:46,291
if you see that people are happy to do it, if mistakes are 
going to be there is

308
01:20:46,458 --> 01:20:48,916
just going to keep everyone pushing forward.

309
01:20:50,750 --> 01:20:55,000
Totally E. Exactly that. Exactly as you explained it, and in
 fact, there was a a

310
01:20:55,041 --> 01:20:58,833
moment today that was a ▁. a teachable lesson or a learnable
 lesson That

311
01:20:58,916 --> 01:21:00,583
happened with exactly that And which was

312
01:21:01,791 --> 01:21:05,875
Uh, Someone was afraid of trying new things. She was like, 
Hey, what if I, and

313
01:21:05,958 --> 01:21:10,833
it was in social media, so she was like, What if I do this 
and and I get worse

314
01:21:11,000 --> 01:21:15,458
results next week. You know, Um. what what happens? I was 
like. Well then we

315
01:21:15,625 --> 01:21:20,583
learn we. That's amazing. We know you'd not want to do that.
 You know. So it was

316
01:21:20,833 --> 01:21:23,958
this idea of detaching yourself from from the

317
01:21:23,958 --> 01:21:24,500
Okay,

318
01:21:24,500 --> 01:21:24,541
result.

319
01:21:25,166 --> 01:21:26,166
Hold

320
01:21:27,041 --> 01:21:28,166
on on you.

321
01:21:31,791 --> 01:21:36,041
Um, so yeah, I guess it's this idea of uh, really detaching 
yourself from the

322
01:21:36,083 --> 01:21:40,166
result and being honest with yourself that you're doing the 
right thing and

323
01:21:40,250 --> 01:21:43,958
you're doing everything that you really can, And then once 
you know you're doing

324
01:21:44,166 --> 01:21:47,375
everything that you can do, you can just look around at 
people and be honest

325
01:21:47,541 --> 01:21:51,958
and' be like, Hey, I'm sorry I didn't do Is, you know, I 
didn't achieve what we

326
01:21:52,083 --> 01:21:55,791
set out to do, but I wantnna, I gave it my best shot. What? 
what would you have

327
01:21:55,875 --> 01:21:59,041
done differently? How can we learn from this moment and I 
think when you have

328
01:21:59,125 --> 01:22:04,250
that attitude of it doesn't matter If obviously it does 
matter if you fail. but

329
01:22:04,958 --> 01:22:05,958
not like. Uh,

330
01:22:07,125 --> 01:22:11,791
not being attached to your personal value. Let's say that 
it's like everyone

331
01:22:12,416 --> 01:22:16,333
fails from time to time and when you just detach yourself 
for I, I always think

332
01:22:16,500 --> 01:22:20,333
about it in football. I love football. If you're a striker 
trying to schoole

333
01:22:20,500 --> 01:22:24,750
goals, you don't necessarily focus on all the goals. You 
focus on all the bits

334
01:22:24,916 --> 01:22:28,083
up to the goal and then if you do those well the goals 
can't. so I think

335
01:22:28,250 --> 01:22:31,541
detaching yourself from the end result and really focusing 
on what you can.

336
01:22:31,791 --> 01:22:35,875
Maybe it iss kind of stoic and stosm. Just really focusing 
what you can control.

337
01:22:36,583 --> 01:22:40,916
Um is is the the way and then you don't worry about it. You 
just know you're

338
01:22:41,000 --> 01:22:42,250
doing the best you can do. Huh,

339
01:22:42,541 --> 01:22:47,083
no, no hundred per cent, agree like they just keep going. 
Try, you focus on one

340
01:22:47,250 --> 01:22:50,625
little finger at a time and you see that actually, After 
when you go to look

341
01:22:50,750 --> 01:22:54,125
back, you going to see some Fa. but probably actually also a
 lot of progress

342
01:22:54,208 --> 01:22:57,666
because you kept going for. If you stop, you're not going to
 see any progress.

343
01:22:59,041 --> 01:23:00,750
hundred percent, a hundred percent

344
01:23:00,750 --> 01:23:05,250
Cool. so Josh, I feel like, Really, thanks a lot for your 
time Today Is really

345
01:23:05,875 --> 01:23:09,416
happy to share this time with you and also to get a little 
bit of your

346
01:23:09,500 --> 01:23:15,416
enthusiasm. I think it's really contagious and its helpful, 
so like can just

347
01:23:15,875 --> 01:23:20,291
wish to pick it up again. Maybe in a couple of months, and 
we see how you guys

348
01:23:20,625 --> 01:23:24,041
are are doing and how is progressing, and also, which 
learnanings you guys got

349
01:23:24,291 --> 01:23:27,500
along the way, and hopefully the team will keep growing as 
the business as

350
01:23:27,583 --> 01:23:31,666
well, and really looking forward one and thans a lot again 
To actually find

351
01:23:31,666 --> 01:23:32,416
Mhm.

352
01:23:32,416 --> 01:23:35,666
time to to share with me and the audience. Today Of all the 
learnings that you

353
01:23:35,708 --> 01:23:37,708
guys are going through at the only cooky,

354
01:23:39,375 --> 01:23:43,208
it to honestly, my bleasure. I'd go a real pleasure to 
connect, and and thank

355
01:23:43,291 --> 01:23:48,083
you so much through a time. you know, if if anything, if i, 
these conversations

356
01:23:48,250 --> 01:23:52,500
help me as well. you know. Kind of. Uh, So I love 
connecting. I love sharing

357
01:23:52,583 --> 01:23:53,625
what we're doing. I love

358
01:23:54,750 --> 01:23:58,166
it helps me forces me to think about it from a different 
perspective as well,

359
01:23:58,500 --> 01:24:01,791
you know, which is which is always really. really good. So I
 I can't thank you

360
01:24:02,041 --> 01:24:03,291
enough and we stay in touch.

361
01:24:03,291 --> 01:24:06,041
sounds good, thanks Josh Avaniz day, thank you.