May 16, 2022

Improving habits with digital technology? | Marco Menna - Product Lead UFirst | E4


Marco is the product lead at UFirst a company aiming to change and improve daily habits via technology like queuing and many more.

Marco held different Product manager positions in different startups and scale-ups and pivoted into Product Manager falling in love with the profession.

A passionate and enthusiastic product lead, working on continuous improvements sharing all his journey into the wonder of digital product



Topics:

1. Digitalising queuing with Ufirst?
2. What comes first the need or the idea?
3. Changing habits with digital technology?
4. Start-up vs Scale-up work differences?
5. How to break into Product Management?



Marco:

https://www.linkedin.com/in/marco-menna/


Watch the episodes on Youtube: 



Follow me on Linkedin: https://www.linkedin.com/in/marcolanzi/
or subscribe on https://www.marcolanzi.com/

Transcript

1
01:00:29,458 --> 01:00:35,000
Welcome, everyone, and welcome back to LeMLVP. We're here 
today with Marco Menna

2
01:00:35,250 --> 01:00:39,291
product lead a Ufirst, so welcome.

3
01:00:40,500 --> 01:00:41,500
So tell us

4
01:00:42,291 --> 01:00:43,291
you

5
01:00:43,291 --> 01:00:43,625
Yeah, yeah,

6
01:00:43,625 --> 01:00:44,333
was. Is it?

7
01:00:45,708 --> 01:00:48,041
where does it come from? And what? what is it for?

8
01:00:49,166 --> 01:00:55,458
uh, allow everyone first of all, a thanks Marco for the, 
invitation.

9
01:00:56,208 --> 01:00:58,125
Uh, what about you first? Um,

10
01:00:59,166 --> 01:01:05,708
As you as you told the to to to everyone before um. I. The 
In first you first

11
01:01:06,125 --> 01:01:09,000
operates in the Vif Ma field

12
01:01:10,041 --> 01:01:17,625
and the owner, Um, a suite of solution for for enterprise 
customers, Uh, that

13
01:01:17,791 --> 01:01:20,750
allow them to to endle Uh. Everything

14
01:01:21,791 --> 01:01:27,625
related to the appointment, accuse and about the source, the
 network of the

15
01:01:27,708 --> 01:01:35,083
Source of day soorce, So our our mission is to um optimize 
these experience for

16
01:01:35,208 --> 01:01:39,541
the consumers or the for the final user leg, Say, but also 
for for for

17
01:01:40,666 --> 01:01:46,750
that the staff of the of the of the point of the of the 
office, let me say. Uh,

18
01:01:47,166 --> 01:01:54,208
and our, our vision is to help our customers in the process 
of disitalzation of

19
01:01:54,250 --> 01:01:59,541
the user experience of the fun of consumer working Oly, with
 the deteriorated

20
01:02:00,500 --> 01:02:07,458
approach. because uh, this allow us to better understand how
 is working how it

21
01:02:07,458 --> 01:02:12,583
is going to work into the into network into the stores, and 
uh, uh

22
01:02:14,500 --> 01:02:18,583
work to optimize everything into the storce. Let me say

23
01:02:18,583 --> 01:02:19,375
Okay?

24
01:02:20,416 --> 01:02:25,541
Nice, so I think like a digital access to the store to the 
facilities that he

25
01:02:25,625 --> 01:02:28,583
eats? I say from twenty twenty B. K

26
01:02:29,625 --> 01:02:34,583
Can of must have a really hot topic. So is this an idea that
 was born with

27
01:02:34,666 --> 01:02:38,041
coveed, was born prick of it. So how does it relate to it?

28
01:02:38,500 --> 01:02:44,666
no. The idea and uh, the business uh, already exist before 
the the the Kby

29
01:02:45,000 --> 01:02:52,250
situation, obviously, uh and uh, obviously during the the 
pandemic, Uh, we live

30
01:02:52,583 --> 01:02:59,625
a a really fast grow in terms of obviously of uh of clients,
 uh, of of

31
01:02:59,791 --> 01:03:06,416
dimension of the team, and blah blah blah. because uh, the 
coved uh, create a a

32
01:03:06,500 --> 01:03:11,458
new sortce of deeds. Uh, not only for the for our customers 
for the clients,

33
01:03:12,208 --> 01:03:18,041
but also, and mainly for the final consumers. The start to 
think to optimize my

34
01:03:18,333 --> 01:03:23,958
experience. What optimized my time? I need the to book an 
appointment toward

35
01:03:24,250 --> 01:03:30,916
the act of a specific service. So before the coveter, we 
work there to create a

36
01:03:31,000 --> 01:03:35,166
stable platform and uh, we was lack in the unlucky 
situation.

37
01:03:36,416 --> 01:03:42,500
Uh, because uh, we let me say, have the base to to to better
 work during the

38
01:03:42,750 --> 01:03:47,375
the, The, The Corb, and to intercept the unit, Uh,

39
01:03:48,916 --> 01:03:54,833
growing in terms of of business and arrive here, Uh, with 
the vision to change

40
01:03:55,541 --> 01:04:02,208
the approach in terms of how the service our Uh are provided
 to consumers.

41
01:04:03,458 --> 01:04:06,500
Okay? Okay, nice, So was something that actually is like one
 of those example

42
01:04:06,916 --> 01:04:11,875
where you guys anticipated the need. He was there. and then 
all of a sudden the

43
01:04:11,958 --> 01:04:16,125
word change transformed and you were there to get it

44
01:04:16,125 --> 01:04:19,375
Yes, yeah, the great. the great thing was that during the 
pandemic we create

45
01:04:19,541 --> 01:04:23,375
reuild a a sort of new product just for one of our 
enterprise

46
01:04:23,416 --> 01:04:24,416
right.

47
01:04:24,416 --> 01:04:29,208
clients. Uh, and we, we, we work with with our with our 
users because every

48
01:04:29,458 --> 01:04:32,500
feedback that we received we started to think Okay, this is 
something that

49
01:04:32,583 --> 01:04:37,083
makes sense, so we have to develop it. It was something 
continuouslyly released

50
01:04:37,166 --> 01:04:42,666
because of the cov, but we, it was really exciting to think 
something that uh,

51
01:04:43,458 --> 01:04:45,208
let me say, grow with the user.

52
01:04:46,208 --> 01:04:49,458
Okay, So how do you get the feedback from the from the 
consumer from the

53
01:04:49,458 --> 01:04:50,250
customers?

54
01:04:51,000 --> 01:04:57,791
Uh, it depends, Uh, mainly direction from our client because
 uh, we unlead the

55
01:04:58,041 --> 01:05:05,708
access to the stores. Uh to it was a supermarket and uh, so 
we directly see wh.

56
01:05:06,125 --> 01:05:12,250
Which was the experience Uh, during the ▁queue, and for the 
entance and Wh,

57
01:05:12,500 --> 01:05:19,375
when people go out from the from the store, but also um, 
adding to the to to to

58
01:05:19,541 --> 01:05:26,250
our consumer application, A sort of uh, uh, A. A. a 
powerful, um, uh, tooth of

59
01:05:26,333 --> 01:05:33,166
traing, To understand, Uh, how does it working? uh, uh in 
the the best, Uh, let

60
01:05:33,291 --> 01:05:35,375
me say traffic period, Uh,

61
01:05:36,666 --> 01:05:39,875
mainly directly seeing what happened, Let me say

62
01:05:40,125 --> 01:05:42,916
Okay? Okay, So it was really like on the field testing

63
01:05:42,916 --> 01:05:43,541
Yeah,

64
01:05:43,791 --> 01:05:46,041
as a real user of what's was going on?

65
01:05:46,041 --> 01:05:50,666
we read all all the all the all the reviews. Okay this, it 
seems that this is

66
01:05:50,750 --> 01:05:53,000
not working. Okay, let's let let us track.

67
01:05:53,708 --> 01:05:57,458
Okay, that's nice. So I, I guess you, you guys then iterate 
with a gile than to

68
01:05:57,458 --> 01:05:58,458
to adjust.

69
01:05:58,458 --> 01:06:03,000
absolutely, absolutely. Yes, absolutely, in a gry way all 
the team was

70
01:06:03,166 --> 01:06:07,791
committed to to release and roll out this. Uh, this kind of 
product working

71
01:06:08,208 --> 01:06:14,666
close to the to the to the client. Uh, to provide that the 
solution as

72
01:06:14,750 --> 01:06:20,833
possible. Also because Uh, the period was really strange. 
let me say so. uh, it

73
01:06:21,000 --> 01:06:25,791
was something something me formision that we felt Uh, in 
ourselves.

74
01:06:26,583 --> 01:06:31,791
No, definitely, I can tell you like in the supermarket, 
especiallyy, like Lo

75
01:06:32,125 --> 01:06:34,208
last year. ▁qe was really a big thing.

76
01:06:34,500 --> 01:06:35,541
Unfortunately. but

77
01:06:35,541 --> 01:06:35,625
Yeah, yeah,

78
01:06:39,375 --> 01:06:44,416
okay, so now this is super super cool. Now, My, my question 
on digital

79
01:06:44,583 --> 01:06:47,375
transformation area is like you are like

80
01:06:48,583 --> 01:06:52,500
transforming how we make the cure of inventing a category if
 you wish, like

81
01:06:53,250 --> 01:06:57,708
before booking online to make a ▁quue to go supermarket. I 
think one probably

82
01:06:58,583 --> 01:07:03,791
would have thought about it in ten years. or so. So what are
 the challenges

83
01:07:04,125 --> 01:07:07,000
when you, when you face is making you

84
01:07:07,958 --> 01:07:08,958
industry?

85
01:07:09,708 --> 01:07:11,000
E. the challenge is

86
01:07:12,250 --> 01:07:18,833
was started from from the first moment to think to the next 
transformation that

87
01:07:19,000 --> 01:07:26,041
we have to endle. because uh, because the ▁queue is the um. 
the way to

88
01:07:26,583 --> 01:07:29,875
understand, which are the needs that live around

89
01:07:31,291 --> 01:07:37,791
all the user experience of the of the final consumer. The is
 just apart is the

90
01:07:37,875 --> 01:07:45,625
waiting parter of A of a a big issue. Uh, I have. I need 
something, and uh,

91
01:07:46,250 --> 01:07:50,500
some some other entity have to arrogate some services to me,

92
01:07:50,500 --> 01:07:51,375
Okay.

93
01:07:51,375 --> 01:07:57,000
so our first approach is to think Okay, how we can solve 
more more issues both

94
01:07:57,291 --> 01:08:05,000
for our, let me say, actor, actors, um, the consumer and and
 the company. So we

95
01:08:05,458 --> 01:08:09,291
started to think Okay what we have to do to facilitate

96
01:08:10,666 --> 01:08:15,625
the access to services, and we started to work at a new road
 mapper to put in

97
01:08:15,791 --> 01:08:22,500
place something that allow us after the cobid situation to 
optimze thegation of

98
01:08:22,500 --> 01:08:27,625
the services. So we're going to expand the market. We are 
where we are present.

99
01:08:27,958 --> 01:08:33,958
Obviously to introduce new kind of functionalities that 
cannot bo the the

100
01:08:33,958 --> 01:08:34,791
stuff, The

101
01:08:36,125 --> 01:08:41,541
the, the store toimize and digitalize the user experience of
 the consumers.

102
01:08:41,791 --> 01:08:46,333
This is the objective and division and the, and also the 
challenge for this

103
01:08:46,583 --> 01:08:50,666
last month of Uh, twenty twenty one, and for the twenty 
twenty two,

104
01:08:51,458 --> 01:08:55,875
Okay, So if I, if I see what you, if I hear what you're 
saying, you' saying is

105
01:08:55,958 --> 01:08:59,458
not just about making the ▁queue that just like a part of 
the experience, but

106
01:08:59,541 --> 01:09:04,125
it's like okay. if I look at my consumer, the ▁queue is a 
mean to get to

107
01:09:04,125 --> 01:09:05,083
something like

108
01:09:05,083 --> 01:09:06,041
absolutely

109
01:09:06,041 --> 01:09:10,750
the price I need to pay to uh, reach about location, reach 
an object with

110
01:09:10,916 --> 01:09:14,666
something which is in demand and of course requires a 
pulling of

111
01:09:15,708 --> 01:09:16,708
absolutely

112
01:09:16,708 --> 01:09:17,166
of of people toe.

113
01:09:17,791 --> 01:09:18,791
yeah.

114
01:09:18,791 --> 01:09:18,875
Okay,

115
01:09:18,875 --> 01:09:19,125
Yeah,

116
01:09:20,208 --> 01:09:24,833
okay, So like okay, how do we look broader and end to end of
 Actually, what

117
01:09:25,083 --> 01:09:30,125
needs to to get there Is with the the question, and the 
challenge is that is

118
01:09:30,250 --> 01:09:34,416
more with. Let says more With the final user is with your 
customers or the

119
01:09:34,500 --> 01:09:38,833
stores that need to provide a service or some goods or like.
 What are the the

120
01:09:38,916 --> 01:09:40,333
major challenges you' facing?

121
01:09:41,458 --> 01:09:43,708
the challenger is to Uh

122
01:09:45,083 --> 01:09:53,875
is to is to switch from are just a be to B business model 
because currently our

123
01:09:54,125 --> 01:09:56,750
targetta is obviously the the companies

124
01:09:57,791 --> 01:10:01,083
not because the final consumer is not important, but because
 uh,

125
01:10:03,166 --> 01:10:10,416
in one way people must to uh be youe. Let me say M in this 
period,

126
01:10:12,125 --> 01:10:16,333
so the challenge is to switch from B to B to A be to be to 
see

127
01:10:16,333 --> 01:10:17,208
Okay,

128
01:10:17,208 --> 01:10:25,375
a bi model where we consider both consumer and customers as 
are a part of our

129
01:10:25,625 --> 01:10:32,208
business in a more consistent way, Working to uh, uh, let me
 say, get closer

130
01:10:32,916 --> 01:10:37,625
the consumers with our customers, because our consumers are 
the clients of our

131
01:10:37,958 --> 01:10:45,166
customers. So the way we get in touch, these two kind of Uh 
of users is our uh.

132
01:10:45,541 --> 01:10:49,958
Critical success factor that me say, because we can sell to 
our our, our

133
01:10:50,208 --> 01:10:55,083
product to our customers. But if they don't have tou, if 
they don't have Uh, If

134
01:10:55,291 --> 01:11:01,625
with this uh solution has not, uh, does, did not interrupt 
the their client.

135
01:11:02,833 --> 01:11:07,166
Obviously they don't want them. they don't want to pay to 
our to our solution.

136
01:11:07,166 --> 01:11:11,166
Clear, you need to have like a scarcity, which is, in this 
case is the location

137
01:11:11,458 --> 01:11:15,083
a lot of people that need to access to it at the same time, 
And that is where

138
01:11:15,083 --> 01:11:16,500
you create the need that you go and

139
01:11:16,500 --> 01:11:17,291
Yeah, yeah,

140
01:11:17,291 --> 01:11:18,208
solve actually with your product

141
01:11:18,833 --> 01:11:23,791
but but all do, not only given the the chance to have more 
access to the

142
01:11:23,875 --> 01:11:28,208
source, but also maybe to digitalize the the devgation of 
the service. Maybe,

143
01:11:28,833 --> 01:11:34,208
uh, not everything. Uh have have to be irrogated directly. A
 lot of things Uh

144
01:11:34,750 --> 01:11:39,208
should be uh, provided. Uh, in a digital way. Why not?

145
01:11:40,250 --> 01:11:45,208
Why not to to to to pro to try to provide and change the 
word. uh, changing.

146
01:11:45,458 --> 01:11:50,583
Uh, let me say the pi last of our daily life. Uh, providing 
something

147
01:11:50,583 --> 01:11:51,458
different.

148
01:11:52,583 --> 01:11:55,958
That that's super interesting. Let me ask you one thing. if 
you can share how

149
01:11:56,125 --> 01:11:59,083
many how many people are ▁queuing with your product.

150
01:12:00,750 --> 01:12:06,250
I'm from Sicily, I can. I can. I can. Uh, let me say tell 
you this story that

151
01:12:06,666 --> 01:12:10,916
transformed this work for me in your first as a sort of 
mission every time from

152
01:12:11,083 --> 01:12:14,333
Rome, where when I was uh at university I, I

153
01:12:15,375 --> 01:12:21,000
take a flight to to come back in silly. I saw uh, all 
Sicilian people that uh,

154
01:12:21,875 --> 01:12:26,916
for their mind can't stay. ▁lying that when they are waiting
 for the for for

155
01:12:27,166 --> 01:12:31,958
board to the to the play and I, I didn't understand why this
 is a line. simple,

156
01:12:32,208 --> 01:12:36,125
No people, one people are in the right. When people, one 
person the laugh, it

157
01:12:36,208 --> 01:12:40,916
was really strange. How many people is you? A lot of people.
 we have. Uh,

158
01:12:41,625 --> 01:12:44,583
something like one million of active

159
01:12:45,708 --> 01:12:48,041
one, You, enough of active users.

160
01:12:49,708 --> 01:12:53,625
So there are a lot of people that uh, feel this need.

161
01:12:55,291 --> 01:12:59,875
We have to provide that a best solution as possible, so to 
to give them the

162
01:13:00,041 --> 01:13:06,333
chance with something more, a simple way to stay in. ▁quee, 
to stay Al. Okay.

163
01:13:06,750 --> 01:13:07,750
This

164
01:13:08,333 --> 01:13:12,833
dis are a factor that we have to consider, but these is are 
a need that people

165
01:13:13,083 --> 01:13:17,000
have. also, because we are, we are speaking in,

166
01:13:18,125 --> 01:13:22,333
not not in present we are. We are doing a poadcast. So maybe
 you can have a lot

167
01:13:22,416 --> 01:13:26,041
of people to to have an interview in line. Maybe I don't 
know. So

168
01:13:27,625 --> 01:13:31,458
Okay, Okay, so now, this is really also really funny. 
Because, Uh, being being

169
01:13:31,625 --> 01:13:36,125
Italian, we can say Italians, we are not stronger, making ▁ 
cues, as the Mar

170
01:13:36,666 --> 01:13:41,000
was also calling out, I think is notoriously norm. But the 
good part is that

171
01:13:41,250 --> 01:13:44,833
there are some Italians which are actually working on an 
application on a

172
01:13:44,916 --> 01:13:48,833
service to make Italians even stay in. ▁queue. We are chaing
 their work, guys.

173
01:13:49,208 --> 01:13:50,416
this is the real challenge

174
01:13:51,791 --> 01:13:53,000
to change Italian people.

175
01:13:55,708 --> 01:14:00,583
No, that that' super cool. And uh, so going to your,

176
01:14:02,125 --> 01:14:04,416
your your journey, your career for day for the digital,

177
01:14:05,541 --> 01:14:11,250
You work in multiple startarus, multiple scale Upp, So 
what's the difference

178
01:14:11,625 --> 01:14:16,125
working in a startu versus working in a scale up, pro cons, 
good and bad,

179
01:14:16,708 --> 01:14:17,708
Yeah, uh,

180
01:14:19,291 --> 01:14:25,375
I think the the good thing is the pros, the best pro that I 
that I have learned

181
01:14:25,708 --> 01:14:31,625
is the the trust to see will much different things and live 
much different

182
01:14:31,666 --> 01:14:32,666
situation.

183
01:14:33,208 --> 01:14:39,375
Uh, because in my professional journey my first need was to 
uh, accelerate how

184
01:14:40,125 --> 01:14:42,250
my responsiilities uh, growth

185
01:14:43,291 --> 01:14:49,625
and uh, uh, change context, uh, uh, three or four times in 
the first eightge

186
01:14:49,958 --> 01:14:55,791
ten, ten years of Uh of my career helped me to face Uh, a 
lot of different

187
01:14:56,208 --> 01:15:02,583
situations to endle in terms of uh, uh, um, managing team, 
in terms of uh,

188
01:15:03,291 --> 01:15:04,583
things of o, o

189
01:15:05,625 --> 01:15:11,083
o of of new functional of new things, that that I have 
discovered the an

190
01:15:11,208 --> 01:15:16,666
intends of, also, uh of of structure of the of the company 
Because, uh, uh,

191
01:15:16,916 --> 01:15:21,541
obviously. Uh, the approach that you have handling product 
team and working

192
01:15:21,791 --> 01:15:25,791
with uh, Uh, different stakeholders like developers, but 
also the all the

193
01:15:25,791 --> 01:15:29,208
business side. External stakeholders have to change

194
01:15:30,250 --> 01:15:36,208
uh, in accordance with the with the with uh, with the 
context uh, so uh, and in

195
01:15:36,333 --> 01:15:41,541
accord with the priority of the business, Uh, so somewhere, 
uh, one of my first

196
01:15:41,791 --> 01:15:46,416
co, uh focus was to intercept the needs of the different 
local markets, and

197
01:15:46,583 --> 01:15:52,041
this was a a really hard worker and put them Uh in in line, 
Let me say, in

198
01:15:52,125 --> 01:15:57,375
terms of priority and the importance Uh of the of the market
 in other places,

199
01:15:57,708 --> 01:16:03,958
Um, the market request wasn't real important because uh, the
 the need was uh to

200
01:16:04,250 --> 01:16:11,166
uh. Develop, Uh, the product to, uh, to to, to reach the 
standard of the

201
01:16:11,166 --> 01:16:11,833
market,

202
01:16:11,833 --> 01:16:12,333
two two.

203
01:16:12,333 --> 01:16:17,708
and after this phase you have to start to put in place 
processes, Ah, to handle

204
01:16:17,875 --> 01:16:21,791
the request and the needs of the of the different local 
markets. Let's you say,

205
01:16:22,416 --> 01:16:27,791
Uh, So leonard me, I, Ive learned uh, uh, from this, Uh, 
from all these

206
01:16:27,958 --> 01:16:34,208
changes, Uh, that one of the best skill that Air product 
Manager had the

207
01:16:34,416 --> 01:16:35,958
product you have to to have

208
01:16:36,916 --> 01:16:37,916
is the empathy.

209
01:16:39,208 --> 01:16:40,208
Try to understand

210
01:16:42,333 --> 01:16:44,250
which is the person that you have in front,

211
01:16:46,041 --> 01:16:51,000
and try to understand which are the needs of your 
stakeholders, and were to

212
01:16:51,166 --> 01:16:56,666
translate the need in something concrete that can put value 
in your product in

213
01:16:56,666 --> 01:16:57,416
your business.

214
01:16:58,208 --> 01:17:02,250
Okay, Okay, So what you're saying is like it doesn't matter 
like ▁ultately.

215
01:17:02,666 --> 01:17:07,000
Which challenges you're facing If to be like a good product 
person, What you

216
01:17:07,166 --> 01:17:11,541
really need to look into it. Like as you say like empathy, 
like, really, try to

217
01:17:11,541 --> 01:17:15,958
empathise with user. Put yourself in different perspective 
to understand and

218
01:17:16,125 --> 01:17:20,500
say Okay, what the my user? that will keep on changing and 
actually can

219
01:17:20,666 --> 01:17:25,166
changes, also doing the business like B to B, B to C, B To 
be to see what he is

220
01:17:25,166 --> 01:17:25,958
Absolutely

221
01:17:25,958 --> 01:17:27,083
looking for. What can I give to him

222
01:17:27,541 --> 01:17:28,541
absolutely.

223
01:17:29,291 --> 01:17:36,208
the. If I can a thing everyone is is a user. What what 
changes system?

224
01:17:36,833 --> 01:17:37,833
So

225
01:17:38,416 --> 01:17:44,916
my stakeholders are my users, So I, yet, my approach is that
 they have. I have

226
01:17:45,083 --> 01:17:46,416
to provide them solution,

227
01:17:47,875 --> 01:17:53,208
as they are the user of my application. The logic is the 
same. What change is

228
01:17:53,291 --> 01:17:54,333
the context? the technology

229
01:17:56,333 --> 01:18:00,833
characteristics of the skills of the people of the team? But
 every one of us is

230
01:18:00,833 --> 01:18:01,625
a user.

231
01:18:01,875 --> 01:18:02,875
Agree?

232
01:18:04,333 --> 01:18:05,458
Can can just agree with that

233
01:18:06,916 --> 01:18:11,166
one question. So if if you say, let's say being a product 
person, do you see

234
01:18:11,291 --> 01:18:14,250
difference if you are in a star, Upp, So you really need 
need to take care

235
01:18:14,416 --> 01:18:18,041
about everything, or if you on a scale upp, where your more 
may be verdicalised

236
01:18:18,250 --> 01:18:20,916
on one topic, Do you see differences or not really?

237
01:18:21,625 --> 01:18:27,708
It depends on how the team is structured at first of all, 
and it depends by the

238
01:18:27,708 --> 01:18:28,416
object

239
01:18:29,208 --> 01:18:31,791
from a lot of different verbals that you can have.

240
01:18:32,916 --> 01:18:40,250
Um. For sure. Uh, a good product person have to uh, have 
context on the product

241
01:18:40,500 --> 01:18:45,875
at home, so have to understand everything about your product
 ever to have a

242
01:18:45,958 --> 01:18:51,166
vision, Uh, independently from the, let me say, the the um. 
the role that you

243
01:18:51,291 --> 01:18:56,666
have, you can be just uh, saure, let me say, or the product.
 But every person

244
01:18:57,000 --> 01:19:02,583
of the team has to have a A a clearer vision. What the 
productor should be

245
01:19:03,083 --> 01:19:08,416
Okay. This is a a factor that Uh, must be present, Uh, in 
every side of

246
01:19:08,750 --> 01:19:14,125
company, Because this is the thatt is a debate of the of the
 of the evolution

247
01:19:14,125 --> 01:19:14,916
or something.

248
01:19:15,625 --> 01:19:20,041
second thinger. is you have to to use the product. you have 
to use your

249
01:19:20,250 --> 01:19:24,666
productor and to have you have to use the all the products 
that you have. So

250
01:19:24,750 --> 01:19:28,041
you have to download your application. you have to use them.
 You have to

251
01:19:28,250 --> 01:19:31,625
understand how to log on it. you have to understand the 
different user journey

252
01:19:32,208 --> 01:19:38,833
For sure. If you have the Uh, a different kind of need, so a
 more structured uh

253
01:19:39,083 --> 01:19:44,583
company, like a scale uper, should have the need there to 
have different. uh,

254
01:19:44,916 --> 01:19:52,250
let me say, Uh, teams that work as a St. team vertically in 
a specific kind of

255
01:19:52,416 --> 01:19:59,541
bandwidth. It, so this uh, could be uh, something that could
 be useful, but uh,

256
01:20:00,500 --> 01:20:05,875
all the team the entire team should be must be a line at the
 on the high level

257
01:20:06,208 --> 01:20:11,083
strategies on Li level vision because if from one end of 
paralyyzing, you

258
01:20:11,208 --> 01:20:18,125
obviously have the chance to go faster, but this is not a 
certain. Let say uh,

259
01:20:18,500 --> 01:20:23,875
from another end. Uh, you could have Uh, a bottleneck in 
terms of alignment,

260
01:20:24,250 --> 01:20:27,541
and of say everything in the same table in in place

261
01:20:29,000 --> 01:20:32,833
Okay? No enough. I thanks lotd, for that. So like 
▁ultimately, we go back, Like

262
01:20:33,000 --> 01:20:36,333
if you need to, If you know your consumer, you know your 
customer, your end

263
01:20:36,500 --> 01:20:39,791
user, and you know what. your. What? what are the needs that
 you are trying to

264
01:20:39,958 --> 01:20:43,875
solve? That'? What's important that you arere in a 
smallstert or in a huge

265
01:20:44,416 --> 01:20:45,416
absolutely

266
01:20:45,416 --> 01:20:48,041
corporation? This isul. what they? the key part?

267
01:20:50,500 --> 01:20:56,416
So To go to our like closing question to talking about 
product, I know, like

268
01:20:56,833 --> 01:21:01,166
you didn't start out from from product. Actually you, you 
got you discovery

269
01:21:01,375 --> 01:21:02,416
during your journey. So

270
01:21:04,041 --> 01:21:08,750
suggestion for the person they maybe want to start in the 
project in the

271
01:21:08,750 --> 01:21:11,083
product management field. What are your suggestion?

272
01:21:12,208 --> 01:21:17,708
first of all, don't be scared because this is a strange 
worker, and at the same

273
01:21:17,875 --> 01:21:21,958
time I think it is the added value of this work because you 
have the chance to

274
01:21:22,041 --> 01:21:28,041
be in the middle between the business side and a product 
technology side of a

275
01:21:28,208 --> 01:21:31,708
company, And this is something really great because you have

276
01:21:32,750 --> 01:21:37,458
the the ownership to translate to different languages that 
came from two

277
01:21:37,625 --> 01:21:41,000
different kinds of people. Because if you are starting down 
to work, you will

278
01:21:41,625 --> 01:21:45,000
understand that developers are really strange sometimes, but
 at the same time

279
01:21:45,458 --> 01:21:49,958
also the business society that business people sometimes is 
really strange. So

280
01:21:50,041 --> 01:21:53,000
you have you're in charge to to translate

281
01:21:54,000 --> 01:21:55,000
words that are really

282
01:21:56,208 --> 01:21:57,875
understandable for both of De partart

283
01:21:59,708 --> 01:22:05,291
to the other one. So be passate. Don't be scared about all 
the difficulties and

284
01:22:05,708 --> 01:22:10,416
work on your soft skill for sure, Because your empathy how 
you understand

285
01:22:10,750 --> 01:22:17,083
people is real, really important and don't lose time to 
don't try your product.

286
01:22:17,458 --> 01:22:21,958
Use your product. Because, uh, all the part, think

287
01:22:23,000 --> 01:22:27,708
I don't want to give you feedbacks about oversthing overing 
things. Because

288
01:22:27,958 --> 01:22:32,666
this is a word. how to bright, use your stories on how to 
handle a backlog. and

289
01:22:33,000 --> 01:22:38,208
there is not a unique way to do this in the right way. 
Obiously that rules.

290
01:22:38,416 --> 01:22:44,208
there are ways to work, but work on yourself. What to 
understand the needs and

291
01:22:45,291 --> 01:23:11,291
consider everything as a userly.

292
01:23:11,291 --> 01:23:12,125
technology side, being in the business side, and 
▁ultimately, put it together

293
01:23:12,333 --> 01:23:16,583
to get it to my final user. That's the value added of being 
a product person

294
01:23:17,375 --> 01:23:20,416
Doesn't matter in which level you are on on the scale.

295
01:23:22,750 --> 01:23:27,291
cool. Uh, no, thanks a lot, Marco. for uh, follow your 
experience and all your

296
01:23:27,458 --> 01:23:32,250
sharing. been. uh, really like a pleasure to to speak with 
you. Look looking

297
01:23:32,333 --> 01:23:34,041
forward to know also how the

298
01:23:35,083 --> 01:23:37,458
the product also is going to evolve. Now that

299
01:23:37,458 --> 01:23:38,333
Absolutely

300
01:23:38,333 --> 01:23:42,833
you guys are are working on way. Hopefully, fingers cross 
postpndemic world,

301
01:23:43,625 --> 01:23:48,333
And uh yeah, so we love to to hear more about you in the 
maybe, in some coming

302
01:23:48,500 --> 01:23:52,666
months for the time being, thanks a lot for being here and 
uh

303
01:23:54,333 --> 01:23:55,458
thanks everyone. Yeah,

304
01:23:55,458 --> 01:23:59,958
Take thanks to you, Marco, and thanks to everyone night. it 
was a pleasure to

305
01:24:00,416 --> 01:24:01,458
to share my

306
01:24:02,666 --> 01:24:04,916
by experience away with you. So thank

307
01:24:05,000 --> 01:24:08,833
youe.

308
01:24:08,833 --> 01:24:11,208
youe.