May 2, 2022

How to elevate customer experience? | Adrian Ferrero - VP Digital Marketing - Skechers | E2


Adrian is the VP Digital Marketing Europe for Skechers a global retailer among the leaders in the apparel sector.

Adrian has a great experience in big corporations like P&G and VFC where he did hold several leadership positions in the marketing and digital departments.
  
Being an advocate for data, consumer experience, and with a consumer-centric mindset, Adrian is passionate about everything that gravitates around consumers.  
Being fluent in 5 languages brings quite a different perspective on looking at different consumers.



Topics:


Elevating Customer Experience?
Optimizing the Consumer Journey?
Common traits of big Corporations?
How do you attract digital Talent?



Adrian:

https://www.linkedin.com/in/adrianferrero/


Watch the episodes on Youtube: 
https://youtu.be/17QpQa-FheI



Follow me on Linkedin: https://www.linkedin.com/in/marcolanzi/
or subscribe on https://www.marcolanzi.com/

Transcript

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Welcome everyone to another episode of LeMLVP Here today we 
have Adriam Ferreroo is the

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Vp of digital marketing for Skechers, so welcome

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Thank you, thank you, Marco. No, thank for the invitation. 
Really, Uh, I always enjoy

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you know, chatting with you. so yeah, was um, very very 
happy. and yeah, looking for

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work. Also to chatting with you.

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my pleasure, my pleasure.

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so

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let let's let jump into it a topic. I know that like it 
really

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close to your heart. So

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customer experience. How do you alleviate it? Do you?

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what means alleviate the customer experience? Can you tell 
us a little bit more

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about it?

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Yes, sure, I can tell you. and uh. yeah, maybe I mean I can.
 I can also subit do a a

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bit showing introduction. You know, my my path, and because 
I see that also know,

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it's like we has been driving me as well more into customer 
experience,

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Yeah, that will be awesome. That would be awesome.

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so I'

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I mean, originally I, I'm I'm an engineer, So I mean I. I 
love technology.

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Um, but I, I always had as well, passion enough for for the 
consumer and for me

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where you really make things you know exciting is you know 
where you combine Uh,

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both, and really look into

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technology and all the opportunities you have in in 
technology. and how Uh you make

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this, Uh you. you leverage this to make a a better you know 
experience for the

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consumer and to engage you know, also within and and 
provide, also, Yeah, an an end

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tent. You know a better and better experience.

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So,

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yeah, I,

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I mean, the to your question on how you do elevate 
experience. I mean, the fair

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things you know pops to my mind is actually something you 
know. You are always like

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a mantra When I A was soce pry That you said you know the 
consumer. you know. S to

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start with A, the consumer you know. Uh, so where is? 
because I mean a good

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experience. You know what it is is what is a good experience
 for you, and mean you

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know for the specific product service, Et cetera you know 
that you are uh looking

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for. So it's uh, start with the Yeah, this bued inepth 
knowledge. And and it's never

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too much. I' seen everything you know. you can do also to to
 learn to know your

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consumers, your your expectations, and that's uh, Yeah, 
always important and should

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be with the the starting point. Um, and then it, it looks 
like a. Also what is

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important? Look at the end to end. you know Germany.

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One

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I mean, I think no journey uppin, you know, also one of the 
the The buzzwords but

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Um, what? I kind. Very K. you know. typical. You have more 
of these linears, you

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know, like journey like Okay, Start an end. I also am big 
fond of more of this. Uh,

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thinking of this as a circle, you know

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ten,

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always because it'ing starts, you know with engaging, doing 
everything you know to

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more to attract and to inspire you know, and people. when 
you are just looking for

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something, maybe not even looking for something you know, Uh
 to to raise. Already

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you know your your awareness there. Uh, but then also to 
make it easier, you know,

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once you connect how you find the the product you want the 
service, you know also

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you you want, which is not always you know, really really 
easy. And then once you

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connected, you know like uh, with these products of service,
 you know how you uh,

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make ress to from a transactional point of view, and and 
after that you know,

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keeping always you know in touch and providing you all 
relevant uh, news

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information, and uh about, I mean starting to asking for 
feedback as well. you know.

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What was this? Uh, this service and keeping this connection,
 and ideally, uh,

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bringing people you know from customers into Bran, a bustle 
word and tracting, you

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know also more more people on top of them becoming also 
loyal customers. And so

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yeah, that that's how really a natural. The the first thing 
that come in mind is

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first you know a good consumer, uh knowledge, and then 
thinking of this as a A as a

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circle, and and going, you know, and and all the different 
you know stages.

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Okay, So you really like a consumer at the centre and which 
are all the

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touchpos where the consumer really is going to experience 
these in these

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journeys that we create and reefinking How howles to improve
 that circle and

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making a perfect circle.

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As you are saying, I think it easy thing to to look for to

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Yeah,

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if we want to a bay experience

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exactly yeah. and I think that, uh, yeah, the the certain

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pee you know always have

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Mhm,

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the rule of three. you know. So with so they three, I mean 
that is Point is

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measuring, you know, and analytics, because you know that's 
also, you know. Itll

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will allow you know that each time is not to make it to make
 it better. I think

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that's also where is good in the in the digital world. You 
know, there are also so

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many tools and so many things you. You could. uh, you can 
measure. Uh. and but

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finding you know what are the the key ones you know also 
you. You really want to on

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an ongoing basis,

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track and and optimize you know to towards it.

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So get getting the data and get that feedback loop to keep 
on iterate and

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smooth this circle over over and over again.

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Yeah, yeah, yeah, exactly, and I think, also in terms of K, 
P. I, you know what? Uh,

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also link to experiences, Uh, at the end you know you also 
want to drive. you know

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this uh, customer lifetime value. You know you want

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Mhm.

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to drive. Uh that you know. people basically keep engaged. 
You know for for longer,

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you know, with Um with a brand and that they also not a as 
well into into

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Ambassador, And that's uh. you know the um, yeah, wheth. It 
is like more of

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ambition. Uh, and then, of course there are a lot of other 
you know. Uh, supporting

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a P. I, but I, anything. It's about not driving this 
customer like somebody.

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Okay, so

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identify the right Api. Get the feedback, get it in action 
and improve the

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experience so that ▁ultimately, we are talking about 
optimization. So how do

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you optimize the customer? Just you have some. maybe, let's 
say real life

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example. Like really, example where you see like he. We did 
this to optimize

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this this customer journey. We see this working really well,

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Yes, I mean, I, I tell you that what counts pop ups to my 
top of mind. you know, M.

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Um. more to me, and um, you know one of the journeys in Know
 A. Also, we look to

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optimize, and also there in M. B. A was you know the 
customer registration journey,

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Um

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Mhm,

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in the stores?

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Yep,

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Um,

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So

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Yeah, And and they, I mean, as started like that. They 
started, you know with

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research, so started asking you know, doing service 
interviews, you know, with uh,

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also with uh, with customers.

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and and and look, you know even a bit broader you know like 
Okay, just a

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registration saying okay, um, why they're respecting and 
also when they go to to a

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store, what would be how they feel about You know, also 
sharing, you know, uh, data

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you know with with a company why they would do it. I mean 
what concerns also they,

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and they have, Um, and then this, um, uh, fed. you know, 
like a a a workshop or a a

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multi functional workshop. You know, having you know all 
different kind of

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functions, Um, I think that was also an interesting insight 
because when you realize

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when you really look, you know more from the customer 
perspective, it's not just you

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know one function. it's not about E comerce, uh, website, or
 digital marketing or

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retail operations or customer service, I mean, is's actually
 all of them. You know

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that Uh, have a role to play. Um. So the fact of having you 
know Um, all these um

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common, you know, workshops, and with this a more of design 
thinking In no

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methodology that open up. You know a a lot of ideas starting
 to to map. You know the

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the journey for these key Um. consumers in know K and keeper
 on us,

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Mhm,

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and Yeah, also a lot of sing stormy. I mean generate a lot 
uh of ideas, and then

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after these ideas you know, then uh, you work on 
prioritizing or mapping because you

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f. you cannot do everything at the same time and probably 
also wouldn't uh. it

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wouldn't make sense, you know, because there is you know 
some uh, certain uh order

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as well as you need to to follow. And so it's prettyitized 
in in terms of impact.

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What's making biggest impact you know for for the consumer 
and for for this journey

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to to improve. Uh, but also know where is the complexity. 
you know. where the the

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the, the resources. So yeah, based on that one, I mean, we 
ended up also with A with

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a rom map, you know, and uh, but it became pretty clear 
where the top two three

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things really needed you know to to do,

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ten.

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Um, In this case also to be, you know, concrete, it was one 
was, um, self, you know,

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legistration and the. And so whatever you know, it's the the
 format, you can do it.

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but you know Um in in a way that the consumer in itself is 
doing. instead of having

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to ask. then you know and to help to spell Alines and names 
or email, Ah address.

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And so so making it Uh, you know, very very easy. very 
convenient to the consumer.

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Um, Yeah, and then also

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people you know as well, So wass, Also how you know, like 
Um, people in the store to

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feel comfortable. You know in Uh, how you know in which way 
also to to ask you know

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their the about this, Uh, and then the other one is also 
communicating better about.

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You know the benefit. You know. where is Sc. For a need for 
me. Why when when I buy

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a pair of shoes or a jacket, you know. why should I? you 
know? give my my contact

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details.

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Okay, So what you're saying ▁ultately? Like, if you want to 
really optimise the

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customer journey, first of all, start with a customer, so 
put yourself in the

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shoes of the customer. What's better than talking with the 
people that hire

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your customers, and from there actually look from their 
perspective where they

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don't care. Maybe how the company organiise and how the 
function are divided.

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They ▁ultimately care of what they're going to receive, Like

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custom registration in store that probably touch digital 
touch. The physical

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experience is really only channel journey. So how do you 
communicate that how

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do you improve and how do useize that and do all those small
 details that

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make these experience like frictionles. That's what you're 
saying Is actually

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best thing to do. Start to speak with the people. see what 
they are looking

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for, and then you go and then you go for. It doesn't matter 
which department

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they are like. A cross functional team Is probably what you 
need to to deliver

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these

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amazing journeys and experience to the user.

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Yeah, know you you. you recapit theary very well, and you 
know there is one thing

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you know asked me to To highlight I said is exactly that 
one. You know, start with a

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consumer, I mean, and that's also you know, because this can
 sound. you know, very

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uh, easier, very clear. You know when you in on paper, but 
you know when you are.

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you know in a real situation you where you are confronted. 
you know you have

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different imposive, different pressures et cetera So e. 
Yeah, going back, you know

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to to to the consumer, and that's you know, for, in my, in 
my case is always helping

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and you know, having always, you know as a as an or star, 
Um, because we tend to do

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all have you know our experience and our assumptions and 
tend to think, you know

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01:12:23,125 --> 01:12:28,166
that you know where we. uh. the way we see it is like, like 
how everybody sees it,

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01:12:28,625 --> 01:12:33,500
but uh, when you realize that, when you start asking, you 
know also customer. You,

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um, you usually have you know some surprises and things that
 you may be sort that

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were super important or are not that important. And and on 
the other hand, things

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01:12:42,541 --> 01:12:46,416
you you know, for you are not in your radar. You say. Ah, 
maybe we need to pay

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01:12:46,500 --> 01:12:47,583
attention to this as. well.

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01:12:47,583 --> 01:12:48,500
No,

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01:12:49,250 --> 01:12:52,833
totally like assumptions and personal assumption of what 
happened in the

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01:12:52,916 --> 01:12:57,375
reality. sometimes they collide but many times you actually 
find a lot of these

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01:12:58,041 --> 01:13:01,958
small surprises that. like I didn't think about that. 
Actually, you should have

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01:13:02,041 --> 01:13:03,250
spoke with people much earlier.

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01:13:03,916 --> 01:13:07,375
Yeah, and and you know that's one of you know. Going back to
 what was saying, know

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like this link between technology, know and the consumer, 
you know and and

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experience. because a lot of time you know, you see if you 
look people you are

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01:13:14,500 --> 01:13:18,500
looking only the technology and there' no technology. Maybe 
they will tend to go in

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01:13:18,625 --> 01:13:21,750
things that are maybe pretty more complex, you

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01:13:21,750 --> 01:13:22,333
Mhm.

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01:13:22,333 --> 01:13:25,041
know. And and because it really you know they, you look at 
that from the technology

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01:13:25,583 --> 01:13:29,750
angle, Um, and then where you, sometimes you realize with 
the consumer that you know

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01:13:29,833 --> 01:13:33,916
maybe what they want is. Uh, maybe it's not something that 
complex. You know, you

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01:13:33,916 --> 01:13:38,708
know like. since Um, even you know things that could be very
 simple, but they making

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01:13:38,958 --> 01:13:41,500
also know like a big impact. And yeah, for

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01:13:41,500 --> 01:13:42,083
Yeah,

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01:13:42,083 --> 01:13:45,291
me this is personally know, very exciting. but you manage to
 find these kind of

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01:13:45,458 --> 01:13:49,666
know. the famous. you know, Quick Wings, but you say well, 
you know, With a with a

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01:13:49,666 --> 01:13:52,625
little effort you know you can make a a Ba, Inac,

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01:13:53,625 --> 01:13:58,291
agree, a hundred per. agree. so I think on on your journey,

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01:13:59,333 --> 01:14:05,333
also on your career journey. You did a lot of different big 
corporations, Uh,

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01:14:05,833 --> 01:14:06,833
through the years.

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01:14:07,958 --> 01:14:12,583
Can you tell us a little bit what's the same and what's 
different between all

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01:14:12,750 --> 01:14:16,750
the different, All the different corporations. Are there 
some common traits?

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01:14:16,875 --> 01:14:17,875
Everyone is different.

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01:14:19,500 --> 01:14:20,500
How is it

203
01:14:20,500 --> 01:14:24,500
Yeah, No, very very interesting question. And also you know,
 because before you know

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01:14:24,541 --> 01:14:28,958
working in the Re. Corporation life, Jo, Spr was a a smaller
 company.

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01:14:30,083 --> 01:14:34,250
Um, and then I wanted you know to be with to work for a real
 corporation because

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01:14:34,333 --> 01:14:38,333
it's why I I want to know the the experience you know. and 
at the time when I also

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01:14:38,541 --> 01:14:43,125
wanted to to develop more in know a marketing a skill. So 
then okay, what? Uh, Best

208
01:14:43,375 --> 01:14:48,166
you know to go to P, n. D. You know one of the biggest 
companies and most famous you

209
01:14:48,166 --> 01:14:54,250
know for for marketing, Um. it was a great experience, but A
 is a very structured

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01:14:54,416 --> 01:14:56,083
company. No, very, um,

211
01:14:57,500 --> 01:15:02,875
strategic on uh, everything you do so on on this case you 
know great. you know, Um,

212
01:15:03,125 --> 01:15:08,166
a schooling to being very rigorous into, you know your, uh, 
your logic and

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01:15:08,416 --> 01:15:13,041
everything you do in. I mean looking at data, looking at 
consumer. you know, also,

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01:15:13,458 --> 01:15:21,125
Um, data and e et Ctera, I, That's something no specific of 
Um. You know of Uh of p

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01:15:21,125 --> 01:15:21,916
and g.

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01:15:21,916 --> 01:15:22,666
ten?

217
01:15:22,666 --> 01:15:27,916
Um, then I, I mean, if I jump, you know to my experience now
 in in a sketcher, and I

218
01:15:27,916 --> 01:15:32,875
mean it. It's just you know A A a couple of months of take 
that you know, Um, also,

219
01:15:33,208 --> 01:15:38,625
No, with a in of soul, but um. the. it's a bit of the the 
other extreme In the sense

220
01:15:38,875 --> 01:15:43,125
you know, it's um, much more flexible and very pragmatic. 
Um,

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01:15:44,166 --> 01:15:48,541
you know, and and then you know you have like n b f. I think
 iss probably somewhere

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01:15:48,791 --> 01:15:49,916
in the middle. You know, maybe

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01:15:49,916 --> 01:15:50,583
Okay?

224
01:15:50,583 --> 01:15:53,583
it closer to schedule, but it still you know a bit more. you
 know, also more

225
01:15:53,833 --> 01:15:59,041
structur. and especially, you know. I think that's uh, uh in
 in the most recent um,

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01:15:59,458 --> 01:16:04,500
recent times, So uh, then to your ▁qu, I mean, there are a a
 few things in common.

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01:16:04,708 --> 01:16:08,541
In the sense you know all these companies, P and g, B, F, or
 or sketcher. there are

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01:16:08,708 --> 01:16:10,166
or Um, American companies,

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01:16:11,291 --> 01:16:17,583
Uh, multinational, um companies. So what I see is also 
common is Yeah, this

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01:16:17,833 --> 01:16:22,958
multicultural and environment, Uh, which is something I, I, 
I, I really like and

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01:16:23,208 --> 01:16:26,958
appreciate you know. Being in touch with people from all 
these kind of of

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01:16:27,208 --> 01:16:30,416
backgrounds speak in different languages. um,

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01:16:30,916 --> 01:16:32,291
I to speak, four, four, five,

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01:16:32,291 --> 01:16:33,250
uh, five.

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01:16:33,250 --> 01:16:34,083
five,

236
01:16:35,541 --> 01:16:38,208
Italian, English, French, Spanish, German,

237
01:16:38,458 --> 01:16:39,458
Yeah, correct.

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01:16:39,458 --> 01:16:40,750
Okay, Yeah, impressive.

239
01:16:41,500 --> 01:16:44,958
yeah, no, so that, for me, Yeah, that has been way of 
working on multinational

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01:16:45,125 --> 01:16:49,375
companies and also been in in different areas of 
Switzerland. It's uh, also would,

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01:16:49,583 --> 01:16:54,541
uh, a good place. So so this is a common thing and 
something. No, I. I like. uh,

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01:16:54,708 --> 01:16:58,875
Therefore for this environment, Uh, then as I said, you know
 the different levels

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01:16:58,958 --> 01:17:05,041
you know or where I see of Um. How, ah, let's say more 
structure or more processive

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01:17:05,291 --> 01:17:10,000
than the companies are, You know more results. Ren, Um, To 
be honest, I don't see

245
01:17:10,083 --> 01:17:16,166
that is are right or or wrong, Um. but for me also how you 
adapt as well you know.

246
01:17:16,416 --> 01:17:20,166
Depending on the situation, since this, it's kind of a bi. 
The the sweet. You know

247
01:17:21,291 --> 01:17:26,875
sport, and I mean Adt situations where really, Um. And we 
saw that during Cobit, for

248
01:17:27,041 --> 01:17:31,291
example, No, I mean you didn't have the. If you started, you
 know what data would

249
01:17:31,291 --> 01:17:34,625
you use? I mean it's It's probablyally new. We don't have 
you know. It's like these

250
01:17:34,708 --> 01:17:39,291
cond new for everybody. So there you. you need to go by 
intuition and you need to be

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01:17:39,458 --> 01:17:44,958
very pragmatic and very very fast. Uh, But then in other 
areas, I mean, maybe you

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01:17:44,958 --> 01:17:48,875
know you will need to think. Uh, I mean they will have like 
if you' talking about

253
01:17:49,208 --> 01:17:53,916
uh, digital architecture or or areas like that. I mean you 
know they would have uh,

254
01:17:54,083 --> 01:17:58,333
very big implications and maybe you know for for some time, 
so maybe in this areas,

255
01:17:58,500 --> 01:18:03,041
Yes, it makes sense. you know that you are more structur and
 more rigorous and you

256
01:18:03,125 --> 01:18:08,541
know not champing. You know, Uh, too much to to to 
conclusions. Um, so I mean,

257
01:18:08,625 --> 01:18:11,041
that's a bit in a, in a natural. you know, however,

258
01:18:11,041 --> 01:18:11,333
Okay, none of

259
01:18:11,375 --> 01:18:14,291
hers thans a lot. Because I think it's

260
01:18:15,791 --> 01:18:19,333
something that people like really are looking for and 
understanding someone

261
01:18:19,541 --> 01:18:21,000
that can explain the difference. Like wheth,

262
01:18:23,166 --> 01:18:25,375
Experience yourself is super supervluable.

263
01:18:27,250 --> 01:18:30,416
We're getting to our wrap up question, which is

264
01:18:31,750 --> 01:18:32,750
actually

265
01:18:33,458 --> 01:18:37,708
like a Kk question, Because the company can be small, can be
 bigger.

266
01:18:37,958 --> 01:18:40,666
▁ultimately, companies are made by people, so

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01:18:41,875 --> 01:18:46,208
I know. like Especial, the digital market right now. Finding
 resources is quite

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01:18:46,208 --> 01:18:47,000
a challenge.

269
01:18:47,250 --> 01:18:48,250
So

270
01:18:49,333 --> 01:18:51,250
what? what's your experience with it?

271
01:18:52,375 --> 01:18:55,958
How do you do it? How you solve it? Do we have a silver 
bollet? Some magical

272
01:18:56,125 --> 01:18:57,333
portion? What what do you do?

273
01:18:58,250 --> 01:19:03,041
cool. you know, another great. uh, great question. Because 
yeah, think if there is

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01:19:03,208 --> 01:19:05,500
some scene, know where you will prioritize into

275
01:19:06,541 --> 01:19:09,375
making Um, making an impact its people.

276
01:19:10,541 --> 01:19:14,875
So technology is usually not the the. The problem. There is 
so much great

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01:19:14,875 --> 01:19:15,666
technology.

278
01:19:16,500 --> 01:19:21,041
Uh, so you really want to worry, Would make a difference 
more with them with the

279
01:19:21,125 --> 01:19:27,208
people on how you use this this technology. and yeah, what 
different you know? also

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01:19:27,500 --> 01:19:32,333
processes as well you know you will implement, and how you 
will adapt, Uh, also to

281
01:19:32,708 --> 01:19:39,291
to new realities. Um, it's not uh. yeah, uh, an easy one. 
especially, I think in

282
01:19:39,375 --> 01:19:44,791
these uh times because you know more and more companies, I 
also copy there. Um has

283
01:19:44,875 --> 01:19:50,500
been a catalyzer. you know, to a companies invest more 
andize more about. Uh, you

284
01:19:50,500 --> 01:19:55,125
know, developing digital and develop thinking more consumer 
centric, developing and

285
01:19:55,208 --> 01:19:57,208
customer experience says so,

286
01:19:58,708 --> 01:20:03,041
Yeah, it's not an easy one. I mean where I would Um 
highlight us, Um, you know, De,

287
01:20:03,208 --> 01:20:07,291
or at least something you know, have been working for me if 
you know, Into a

288
01:20:07,375 --> 01:20:11,375
struggle. Uh, finding the ideal you know profile, you know 
who matches. you know all

289
01:20:11,500 --> 01:20:16,791
the criteria and scores. you know. ten off of ten in in 
every in every single line.

290
01:20:17,125 --> 01:20:24,250
Um, I would always prioritize more about Um, attitude 
personality and Uh motivation

291
01:20:24,958 --> 01:20:30,500
for the for the wrong, So a bit more of the softer aspect. 
Um, you know, Verus a bit

292
01:20:30,541 --> 01:20:35,666
more of the harder skills. I think Okay, if you are lucky 
and you have all these

293
01:20:35,833 --> 01:20:40,958
soft ▁l a skills atop. You know a great, uh, harder skill. 
Okay, uh,

294
01:20:41,833 --> 01:20:47,916
congratulations, but then if it's not you know, harder 
skills can can be learned.

295
01:20:48,333 --> 01:20:51,500
know, so you maybe need to be a little bit more patient.

296
01:20:52,541 --> 01:20:57,666
Um, you know. it's uh, not like somebody who already know, 
will um, you know, hit

297
01:20:57,750 --> 01:21:02,416
the ground running, because already you know has been using 
the same platform has

298
01:21:02,500 --> 01:21:06,875
been working the same industry. Of course that that's 
faster. but you know, if you

299
01:21:07,041 --> 01:21:11,833
have people who is really motivated, you know had right 
attitude. Are uh, fast

300
01:21:12,083 --> 01:21:17,458
learners. Um, they will get there and and I think you can be
 surprised at some time

301
01:21:17,583 --> 01:21:20,708
you know could be even much faster than what you would 
think.

302
01:21:22,041 --> 01:21:27,166
Okay? No, So thanks for that. so say, between the challenges
 and finding the

303
01:21:27,250 --> 01:21:33,000
right candidates. Focus for some attitude, and those so 
skills. the people that

304
01:21:33,083 --> 01:21:35,250
are willing and want to learn will learn

305
01:21:36,291 --> 01:21:40,500
and and will succeed. Of course, if you get the skill, you 
the bon awesome,

306
01:21:42,500 --> 01:21:46,208
first of all, looking the so skill Andready. I agree, We 
like attitude is

307
01:21:46,291 --> 01:21:49,791
really what can make a difference anyhow. especially if you 
were concerning the

308
01:21:49,791 --> 01:21:54,416
digital world. What you know today is going to be hold six 
months from now, So

309
01:21:55,375 --> 01:21:59,000
if you want to stay relevant, you need someone which has 
this drive to keep

310
01:21:59,250 --> 01:22:00,666
learning. keep. keep.

311
01:22:02,416 --> 01:22:07,458
maybe put himself in the game and change also the 
perspective of how things are

312
01:22:07,625 --> 01:22:09,166
working, Because the world is changing

313
01:22:10,250 --> 01:22:15,041
Totally Yes, exactly and keeping. Yeah, keeping flexible. I 
think that's also. Yeah.

314
01:22:15,291 --> 01:22:19,666
the the key you know in in in this world, because it could 
be even the same role.

315
01:22:20,000 --> 01:22:23,125
depending on the company. You know there could be a 
different level of maturity and

316
01:22:23,208 --> 01:22:25,666
you know the skills you know that were D on for a

317
01:22:25,666 --> 01:22:26,250
right.

318
01:22:26,250 --> 01:22:28,000
a special face, you know in the company. although

319
01:22:28,000 --> 01:22:28,750
Yeah,

320
01:22:28,750 --> 01:22:32,708
maybe I know that would be different. You know in at another
 at another stage. So

321
01:22:32,875 --> 01:22:39,125
see that's also, I mean, From my humble opinion, I would. I 
advise you know, always

322
01:22:39,458 --> 01:22:44,333
stay, you know, flexible and open. you know for different 
opportunities to develop,

323
01:22:44,625 --> 01:22:46,083
You know, Uh, different skills

324
01:22:46,541 --> 01:22:47,541
okay, so

325
01:22:48,416 --> 01:22:53,250
flexibility, attitude and flexibility definitely took key to
 key tray for

326
01:22:53,333 --> 01:22:55,541
looking to people cannot cannot agree more.

327
01:22:57,708 --> 01:23:03,791
I would say I, we are up at time. so thanks a lotan. was 
really a pleasure and

328
01:23:03,791 --> 01:23:07,708
thanks a lotd. for all your experience and and sharing it 
here with us today.

329
01:23:08,583 --> 01:23:13,375
So I really thank thank you for this, and I'm actually 
looking forward to

330
01:23:13,541 --> 01:23:17,958
continues our chart like a E and of line. Of course, in the 
coming future,

331
01:23:18,625 --> 01:23:22,416
G know, say, thank you, American. I mean, I really confirm 
my my expectation. I

332
01:23:22,500 --> 01:23:27,583
really enjoy it. and uh yeah, when you mention okay, it's a 
casual chat and it with

333
01:23:27,666 --> 01:23:30,083
you. I said yes, Of of course, that's uh.

334
01:23:31,291 --> 01:23:36,166
Let's what. I, yeah, honestly, um, I really really enjoy it.
 Thank you.

335
01:23:36,500 --> 01:23:39,791
thank you, too kind and thanks a lot. and I'll see you soon.

336
01:23:40,416 --> 01:23:41,416
cheers bybe.