April 10, 2022

Building a startup or working in a corporation? | Osvaldo Spadano - CEO @ Akoova | E1


Osvaldo is the CEO and Founder of Akoova a leading hosting company in Magento e-commerce platform. He is working with great brands across Europe to provide hosting cloud solutions and create great shopping experiences for customers.

Previous to Akoova hosting Osvaldo has built various startups in the e-commerce space as well as worked as a leader in tech companies like Yoox covering the CTO role.

An E-commerce activist that likes to share knowledge and passion of what it takes to build great tech products



Topics:


What is Knowledge Hosting?
What is an e-commerce activist?
How do you start a hosting company?
Building a startup VS working in a corporation?



Osvaldo:

https://www.linkedin.com/in/osvaldospadano/


Watch the episodes on Youtube: https://www.youtube.com/channel/UCNVQ7KgOdGAsy5uCyllKLLA/videos


Follow me on Linkedin: https://www.linkedin.com/in/marcolanzi/

Transcript

1
00:00:00,960 --> 00:00:07,280
[marco_lanzi]: Welcome to LeMLVP. We're here today with Osvaldo Spadano, E-Commerce activist

2
00:00:07,520 --> 00:00:10,080
[marco_lanzi]: and CEO at Akoova, So welcome Osvaldo.

3
00:00:11,234 --> 00:00:12,754
[osvaldo_spadano]: Hi, thank you for having me.

4
00:00:14,240 --> 00:00:19,120
[marco_lanzi]: my pleasure. my pleasure. So Akoova. what is it that you guys do?

5
00:00:20,514 --> 00:00:24,194
[osvaldo_spadano]: Okay, so first of all, let's uh, make life a little Bit easier for the

6
00:00:24,194 --> 00:00:28,034
[osvaldo_spadano]: audience. My name is Osvaldo. about you can call me Ozzie For many

7
00:00:27,700 --> 00:00:28,700
[marco_lanzi]: Okay?

8
00:00:28,194 --> 00:00:31,634
[osvaldo_spadano]: people can be a be a bit difficult to pronounce my name. So Ozzie it's

9
00:00:31,714 --> 00:00:38,354
[osvaldo_spadano]: easier. Um, so Akoova provides Um, a fully managed Uh cloud hosting

10
00:00:38,834 --> 00:00:44,274
[osvaldo_spadano]: a former Gen To to Supreme Brands and retailers are more serious about

11
00:00:44,294 --> 00:00:45,294
[osvaldo_spadano]: economics.

12
00:00:46,274 --> 00:00:52,674
[osvaldo_spadano]: Um. it's more John Ho than just hosting. And uh, we call it K hosting.

13
00:00:53,074 --> 00:00:54,594
[osvaldo_spadano]: That's the name we gave it to it.

14
00:00:54,560 --> 00:00:55,680
[marco_lanzi]: what is the chaosing?

15
00:00:56,594 --> 00:01:01,154
[osvaldo_spadano]: Well, the kway in Acoua. One of the letters is the K and um. and that's

16
00:01:01,314 --> 00:01:05,954
[osvaldo_spadano]: highlighted and K stands for knowledge. Nohow in knowledge.

17
00:01:06,780 --> 00:01:07,780
[marco_lanzi]: Okay? Nice.

18
00:01:08,054 --> 00:01:09,054
[osvaldo_spadano]: Yes,

19
00:01:09,120 --> 00:01:13,680
[marco_lanzi]: So how did it all started? You Wo up one day. Say I want to host websites. Or

20
00:01:13,820 --> 00:01:14,820
[marco_lanzi]: what? what happen?

21
00:01:15,154 --> 00:01:17,394
[osvaldo_spadano]: Yeah, because such an exciting thing, isn't it?

22
00:01:18,994 --> 00:01:21,634
[osvaldo_spadano]: Well, I must say it, it is probably one of those

23
00:01:23,154 --> 00:01:27,714
[osvaldo_spadano]: I would classify this business as a boing business. It's one of those. It's

24
00:01:27,874 --> 00:01:31,954
[osvaldo_spadano]: boy. it's no excittic. It's not sexy. it's not block chain, And

25
00:01:32,994 --> 00:01:38,274
[osvaldo_spadano]: for sure it's no A. I. And why did I start what this is? Not My first start

26
00:01:38,594 --> 00:01:43,394
[osvaldo_spadano]: up. This is my fourth one, and to be honest with you, I wasn't planning to

27
00:01:43,474 --> 00:01:48,354
[osvaldo_spadano]: do another start up because it can be. it's. it's quite hard. It's Its

28
00:01:48,594 --> 00:01:51,474
[osvaldo_spadano]: really takes lots of energy to do these kind of things,

29
00:01:52,594 --> 00:01:59,394
[osvaldo_spadano]: But I was compelled. I almost felt the need to do it and I think they. they

30
00:01:59,634 --> 00:02:02,434
[osvaldo_spadano]: came out my own Pe frustration.

31
00:02:02,980 --> 00:02:03,980
[marco_lanzi]: Two

32
00:02:03,554 --> 00:02:09,954
[osvaldo_spadano]: And yeah, the idea came out when I was initially when I was C, or a Ys.

33
00:02:10,834 --> 00:02:16,914
[osvaldo_spadano]: Then it became very clear when I, I was city or another company fashion

34
00:02:17,074 --> 00:02:20,994
[osvaldo_spadano]: company as well, Alex and Alexa, a bi, like Netta Pote, for the kids.

35
00:02:22,274 --> 00:02:26,194
[osvaldo_spadano]: Yeah, um, um, at the Yks I,

36
00:02:27,634 --> 00:02:33,234
[osvaldo_spadano]: Ux is a kind of complex organization in that people know it. I, as a, you

37
00:02:33,314 --> 00:02:38,674
[osvaldo_spadano]: know the multi brand, Uh retailer, Um, you know you Dot com, for example,

38
00:02:39,554 --> 00:02:44,354
[osvaldo_spadano]: but a good part of the business come from what they call Mono brand as

39
00:02:43,974 --> 00:02:44,974
[osvaldo_spadano]: well,

40
00:02:44,500 --> 00:02:45,500
[marco_lanzi]: Mhm

41
00:02:45,074 --> 00:02:50,434
[osvaldo_spadano]: they provide a fully managed service to other fashion brands like Mary

42
00:02:51,074 --> 00:02:56,354
[osvaldo_spadano]: Diesel Agman and many others, And that's more like, uh, yeah, providing

43
00:02:56,514 --> 00:03:01,394
[osvaldo_spadano]: everything from the Plan technology platform to to to photography in Bo,

44
00:03:01,794 --> 00:03:04,034
[osvaldo_spadano]: outbound logistics, and all that kind of things.

45
00:03:04,614 --> 00:03:05,614
[osvaldo_spadano]: Um,

46
00:03:06,434 --> 00:03:10,114
[osvaldo_spadano]: and uh, at that time we were. Um, I was basically trying to help the

47
00:03:10,194 --> 00:03:13,634
[osvaldo_spadano]: company to to to make sense of these two businesses, Ah, which were quite

48
00:03:13,874 --> 00:03:17,554
[osvaldo_spadano]: different and they needed to be operating differently and they also needed

49
00:03:17,714 --> 00:03:22,194
[osvaldo_spadano]: different technology, so I was building a a a kind of Sas platform for them

50
00:03:22,180 --> 00:03:23,180
[marco_lanzi]: two

51
00:03:22,674 --> 00:03:27,474
[osvaldo_spadano]: based on my gentle, and and that's where. Um, you know, we need to do

52
00:03:27,714 --> 00:03:31,314
[osvaldo_spadano]: things at scale and therefore was already thinking about cloud and all

53
00:03:31,394 --> 00:03:34,274
[osvaldo_spadano]: these kind of things, and I was already looking around. although there was

54
00:03:34,354 --> 00:03:39,554
[osvaldo_spadano]: the kind of early days of a coof of concept and I was. I was seeing that it

55
00:03:39,714 --> 00:03:45,314
[osvaldo_spadano]: was already difficult to find really good Um hosting provider, Uh, former

56
00:03:45,474 --> 00:03:49,554
[osvaldo_spadano]: geno. I was already into my gentle a little bit, because I used it in my

57
00:03:49,554 --> 00:03:53,954
[osvaldo_spadano]: previous company as a startu for a kind of niche, Um,

58
00:03:55,154 --> 00:04:01,074
[osvaldo_spadano]: retailer, or moved in retailer, and um, um, fortunate. At that point,

59
00:04:01,654 --> 00:04:02,654
[osvaldo_spadano]: um, um,

60
00:04:03,234 --> 00:04:06,994
[osvaldo_spadano]: Mygenda was acquired by E Bay, so we couldn't go ahead with the specific

61
00:04:07,154 --> 00:04:12,034
[osvaldo_spadano]: project because Ebay was somehow competit of yous through ▁ g, s C, com, I

62
00:04:12,194 --> 00:04:16,114
[osvaldo_spadano]: say Ebay are ▁quiet, So there was a bit of a tricky situation Anyway. I

63
00:04:16,194 --> 00:04:20,834
[osvaldo_spadano]: went then on to Alex, in Alex, a few years later, Here, London, and Um.

64
00:04:21,154 --> 00:04:25,314
[osvaldo_spadano]: They, they were also using Ma gennta, and uh, yeah, I had a a pretty

65
00:04:25,634 --> 00:04:30,114
[osvaldo_spadano]: horrifying experience on my first month. Uh, I started in in one end of

66
00:04:30,274 --> 00:04:35,314
[osvaldo_spadano]: November, December. I asked everyone if everything was fine and to say

67
00:04:35,394 --> 00:04:38,274
[osvaldo_spadano]: yeah, everything's fine. We can scale. You know, we. we managed to do

68
00:04:38,434 --> 00:04:42,754
[osvaldo_spadano]: things last summer was all good, So I trusted the team and everyone else

69
00:04:43,074 --> 00:04:48,434
[osvaldo_spadano]: and I remember it was it twenty sixth of Uh December. The the sales em goes

70
00:04:48,594 --> 00:04:54,834
[osvaldo_spadano]: out big discounts and and the site just went down for three days, Um.

71
00:04:54,480 --> 00:04:56,960
[marco_lanzi]: ready go, Allliday Sees on everything down.

72
00:04:57,954 --> 00:05:02,434
[osvaldo_spadano]: There was I. I said. it was my the most horrifying experience in my career

73
00:05:02,594 --> 00:05:05,794
[osvaldo_spadano]: and I's been a. I'm pretty old now, so I've been around for quite a while.

74
00:05:06,434 --> 00:05:10,514
[osvaldo_spadano]: It was the most frustrating things. and Uh, obviously you knowsting dis

75
00:05:10,594 --> 00:05:14,034
[osvaldo_spadano]: kindunt of things out became a priority for me as a city of the company.

76
00:05:14,674 --> 00:05:18,914
[osvaldo_spadano]: Any you had that experience, you know, Uh, to cry short, I was looking for

77
00:05:18,994 --> 00:05:24,274
[osvaldo_spadano]: something myself. as you know, somebody could um, uh, manage that the whole

78
00:05:24,514 --> 00:05:30,514
[osvaldo_spadano]: techn corporation of Um, of the site and um at. at the end I couldn't find

79
00:05:30,594 --> 00:05:34,274
[osvaldo_spadano]: it. Um. I sign up with the company. It didn't go very well. At the end, I

80
00:05:34,354 --> 00:05:38,834
[osvaldo_spadano]: had to do everything in house. I wantedu source it, but I couldn't. I had a

81
00:05:38,914 --> 00:05:42,674
[osvaldo_spadano]: budget. I had the money. There wasn't the problem and I just couldn't find

82
00:05:42,834 --> 00:05:47,474
[osvaldo_spadano]: the right partner and Um. And although those the kind of things were my

83
00:05:47,554 --> 00:05:50,994
[osvaldo_spadano]: bread and butter, you know the things I knew how to do very well, but I

84
00:05:51,154 --> 00:05:54,594
[osvaldo_spadano]: didn't want to do it. Because when you sitt over online retailing fashion,

85
00:05:54,834 --> 00:05:58,834
[osvaldo_spadano]: you got so many other things to think about and to deliver. You know you

86
00:05:58,914 --> 00:06:03,794
[osvaldo_spadano]: look behind. I used the road map and it's like, Oh, my gosh, how do I do

87
00:06:03,954 --> 00:06:08,834
[osvaldo_spadano]: all of this? Um, So you trying to outsource and delegate what you can, And

88
00:06:08,994 --> 00:06:12,274
[osvaldo_spadano]: although obviously this kind of things like a Hostle, agenda, for example,

89
00:06:12,514 --> 00:06:13,634
[osvaldo_spadano]: is mission critical.

90
00:06:15,314 --> 00:06:20,434
[osvaldo_spadano]: It. It doesn't really need me as a city or to do those things. Could I do

91
00:06:20,514 --> 00:06:22,594
[osvaldo_spadano]: it? Yes, should I do it. not,

92
00:06:23,414 --> 00:06:24,414
[osvaldo_spadano]: and

93
00:06:25,394 --> 00:06:29,154
[osvaldo_spadano]: and um, yeah, and it was a frustrating experience. At the end I end the up,

94
00:06:29,234 --> 00:06:32,674
[osvaldo_spadano]: you know, just Chck you on giving all so money to the the usual suspects,

95
00:06:32,834 --> 00:06:36,914
[osvaldo_spadano]: Ho in Provider, not really doing a great job and I had to hire my own team

96
00:06:37,074 --> 00:06:40,514
[osvaldo_spadano]: or dey ups and all these kind of things. And then when they got me to

97
00:06:40,674 --> 00:06:45,714
[osvaldo_spadano]: scratch my head, I was like my gosh. What a a frustrating experience and

98
00:06:46,034 --> 00:06:50,274
[osvaldo_spadano]: Um, time consuming. Uh, cost you. Not so money in time. But the most

99
00:06:50,434 --> 00:06:51,874
[osvaldo_spadano]: frustrating things for me was

100
00:06:52,614 --> 00:06:53,614
[osvaldo_spadano]: that

101
00:06:54,594 --> 00:07:00,114
[osvaldo_spadano]: it took so much time that they had a knock on effect on other things. it

102
00:07:00,194 --> 00:07:04,194
[osvaldo_spadano]: was the opportunity cost. That was the key thing. The fact that I, I had to

103
00:07:04,834 --> 00:07:09,394
[osvaldo_spadano]: postpone a project or kill a project. we had to open in Saudrabia. We

104
00:07:09,394 --> 00:07:13,474
[osvaldo_spadano]: couldn't do it. We had to post po pospoonly through next year. Those were

105
00:07:13,554 --> 00:07:16,834
[osvaldo_spadano]: the most frustuating things for them and I was thinking. What do people do

106
00:07:16,994 --> 00:07:21,474
[osvaldo_spadano]: whatever we tell to? And you know I thought I was a a fairly competent C

107
00:07:21,794 --> 00:07:25,154
[osvaldo_spadano]: and I could manage the situation. How do the other people manage it?

108
00:07:26,194 --> 00:07:30,514
[osvaldo_spadano]: And Um, So that's when I started in two thousand Thirteen. I was very

109
00:07:30,674 --> 00:07:34,354
[osvaldo_spadano]: frustrated and I thought And and then I go back in touch with my partner

110
00:07:34,594 --> 00:07:38,434
[osvaldo_spadano]: ▁zach, who work with me on the previous company, Vanda. It was one of the

111
00:07:38,434 --> 00:07:43,394
[osvaldo_spadano]: first Sasy Comerce platform back then, and uh, we looked at each other and

112
00:07:42,160 --> 00:07:45,920
[marco_lanzi]: I work. I work. I work on it like Shi many years ago.

113
00:07:43,014 --> 00:07:44,014
[osvaldo_spadano]: said,

114
00:07:46,214 --> 00:07:47,214
[osvaldo_spadano]: Have you really?

115
00:07:46,560 --> 00:07:52,720
[marco_lanzi]: Think. Yeah, was a think playtex or something. I was doing some consulting for

116
00:07:52,540 --> 00:07:53,540
[marco_lanzi]: them. Think

117
00:07:53,174 --> 00:07:54,174
[osvaldo_spadano]: Oh, interesting.

118
00:07:53,900 --> 00:07:54,900
[marco_lanzi]: you were using it.

119
00:07:55,234 --> 00:07:56,274
[osvaldo_spadano]: small war. There you go.

120
00:07:55,340 --> 00:07:56,340
[marco_lanzi]: I didn know what. Yours

121
00:07:58,294 --> 00:07:59,294
[osvaldo_spadano]: Yes, and um,

122
00:08:00,354 --> 00:08:03,234
[osvaldo_spadano]: um, Yeah, we looked at each Ch so well we can do much a better job than

123
00:08:03,234 --> 00:08:06,834
[osvaldo_spadano]: what the industry is doing. The industry. We thought I set the bar so low

124
00:08:07,474 --> 00:08:12,434
[osvaldo_spadano]: It's unbelievable and um, I spent a few days looking at in A in a British

125
00:08:12,594 --> 00:08:16,834
[osvaldo_spadano]: library to see. Did there miss something here and Um? And what was

126
00:08:17,154 --> 00:08:21,954
[osvaldo_spadano]: interesting that when I looked at other Um industries like Cont Management

127
00:08:21,734 --> 00:08:22,734
[osvaldo_spadano]: system,

128
00:08:23,554 --> 00:08:27,554
[osvaldo_spadano]: you know the solutions were there. So if you use Droop, or back then, or

129
00:08:27,634 --> 00:08:32,994
[osvaldo_spadano]: even today a Fus droop, or the open Um source, Uh countermement system, you

130
00:08:32,994 --> 00:08:36,434
[osvaldo_spadano]: can use companies such as Aqua that they could look after detecting

131
00:08:36,594 --> 00:08:42,034
[osvaldo_spadano]: corporations If you use a wress, for example, classic, uh, Well, you can

132
00:08:42,114 --> 00:08:45,394
[osvaldo_spadano]: use W P engine. For example. They do a fair good job about what they do.

133
00:08:45,634 --> 00:08:49,314
[osvaldo_spadano]: Um, so the options are there, But when when in a commerce you're using

134
00:08:49,474 --> 00:08:51,474
[osvaldo_spadano]: Magento, Yeah, good luck with that,

135
00:08:53,714 --> 00:09:00,194
[osvaldo_spadano]: um, and um, and uh. So and that's more in in the in in in kind of micro

136
00:09:00,434 --> 00:09:05,234
[osvaldo_spadano]: level, in the M macro level kind of high level. I also saw that there was a

137
00:09:05,474 --> 00:09:10,354
[osvaldo_spadano]: a gap in the market, so there was a gap Uh. Clearly, um, within the

138
00:09:10,434 --> 00:09:14,594
[osvaldo_spadano]: magentalcosystem there was a pain point that I've seen other retailers were

139
00:09:14,734 --> 00:09:15,734
[osvaldo_spadano]: sharing, and uh in

140
00:09:15,300 --> 00:09:16,300
[marco_lanzi]: three.

141
00:09:15,794 --> 00:09:19,474
[osvaldo_spadano]: a way, but also there was a bigg up pain point Because when you look at the

142
00:09:19,554 --> 00:09:24,354
[osvaldo_spadano]: market you um at today as well, typically you have this kind of two

143
00:09:24,594 --> 00:09:29,394
[osvaldo_spadano]: extremes of the spectrum. You either have such software or

144
00:09:29,060 --> 00:09:30,060
[marco_lanzi]: Mhm.

145
00:09:29,554 --> 00:09:33,154
[osvaldo_spadano]: such solutions. You know, Vndda was one of them, and nowadays said demand

146
00:09:33,234 --> 00:09:38,514
[osvaldo_spadano]: do well, Ss, for comment, sorry, um, shopify bigcomerce and all these kind

147
00:09:38,674 --> 00:09:43,874
[osvaldo_spadano]: of things. Oh, you do the opposite of that, which is almost kind of d. I y

148
00:09:44,114 --> 00:09:48,434
[osvaldo_spadano]: do it yourself. You get a platform like hybrids or like, Uh, magent or

149
00:09:48,754 --> 00:09:53,634
[osvaldo_spadano]: whatever, crystal shop, or many others. Um, you have to do everything by

150
00:09:53,734 --> 00:09:54,734
[osvaldo_spadano]: yourself. Now

151
00:09:55,794 --> 00:10:01,794
[osvaldo_spadano]: each approach has prows and cons you can imagine. And actually, I've

152
00:10:02,034 --> 00:10:07,154
[osvaldo_spadano]: observed some retailers moving for one to another and then back to it.

153
00:10:08,174 --> 00:10:09,174
[osvaldo_spadano]: Clearly

154
00:10:10,274 --> 00:10:14,354
[osvaldo_spadano]: they were not totally happy There. There was something missing either here

155
00:10:14,754 --> 00:10:19,874
[osvaldo_spadano]: or there, and that was one of the observation of observation I met, and I

156
00:10:19,494 --> 00:10:20,494
[osvaldo_spadano]: thought

157
00:10:21,074 --> 00:10:24,034
[osvaldo_spadano]: Why can't we build something which is the best of both.

158
00:10:25,394 --> 00:10:31,394
[osvaldo_spadano]: Something that provides a the thepose of a Sas platform in terms of how it

159
00:10:31,554 --> 00:10:38,354
[osvaldo_spadano]: is operated, and Um cost predictability, Uh, being cheaper to run in a way,

160
00:10:38,514 --> 00:10:41,394
[osvaldo_spadano]: but also more more being better what it does,

161
00:10:42,514 --> 00:10:45,234
[osvaldo_spadano]: and at the same time provide the retailers,

162
00:10:46,514 --> 00:10:52,034
[osvaldo_spadano]: and which, which what they really want nowadays, Which wasn't Which wasn't

163
00:10:52,194 --> 00:10:57,074
[osvaldo_spadano]: very clear ten years ago, fiftyfteen years ago. And that is, retailers want

164
00:10:57,234 --> 00:11:02,674
[osvaldo_spadano]: to really own the experience they want to own. Not only the user experience

165
00:11:02,994 --> 00:11:06,114
[osvaldo_spadano]: when I experienced, there is so much more inex experience, even back and

166
00:11:06,354 --> 00:11:08,994
[osvaldo_spadano]: double things. he appeared. All the things

167
00:11:10,034 --> 00:11:15,554
[osvaldo_spadano]: that create the experience from the check out down to the delivery to the

168
00:11:15,634 --> 00:11:17,874
[osvaldo_spadano]: last min experience. All of it is important

169
00:11:18,640 --> 00:11:22,320
[marco_lanzi]: There is the consumer experience, but it is the business user experience. But

170
00:11:22,480 --> 00:11:27,040
[marco_lanzi]: for our retail company's like Key, Like how your employee is like A Actually,

171
00:11:27,440 --> 00:11:30,640
[marco_lanzi]: to play with those tools and was experience with the tools is not just like Ao

172
00:11:30,800 --> 00:11:35,680
[marco_lanzi]: Gotard, It, play with it. How how effective am I using it? How easy it is.

173
00:11:36,594 --> 00:11:40,434
[osvaldo_spadano]: absolutely Th. That's also is a key thing because this is what makes the

174
00:11:40,514 --> 00:11:44,274
[osvaldo_spadano]: company efficient or only efficient if it's the company's efficient That

175
00:11:44,514 --> 00:11:49,314
[osvaldo_spadano]: translate in good using experience, right, Um, If you can manage your stock

176
00:11:49,554 --> 00:11:55,634
[osvaldo_spadano]: well, that's that's important. And and, and therefore we thought, if we can

177
00:11:55,954 --> 00:12:01,234
[osvaldo_spadano]: provide a solution, The Texac takes care of the hosting and technical

178
00:12:01,474 --> 00:12:04,354
[osvaldo_spadano]: operatation in general, so that the business can do other things pretty

179
00:12:04,514 --> 00:12:09,634
[osvaldo_spadano]: well while maintaining ownership of essential things for them. I think

180
00:12:09,614 --> 00:12:10,614
[osvaldo_spadano]: that's win. win.

181
00:12:11,920 --> 00:12:13,360
[marco_lanzi]: Agree hundred percent agree.

182
00:12:14,640 --> 00:12:18,000
[marco_lanzi]: Let me ask you onecause when you are describing like your journey, how you got

183
00:12:18,240 --> 00:12:24,240
[marco_lanzi]: actually to than creating aquuva and start from a real need frustration.

184
00:12:25,440 --> 00:12:30,160
[marco_lanzi]: Hey, why these things are not working? So you' been bouncing back and forth.

185
00:12:30,400 --> 00:12:34,000
[marco_lanzi]: Say you're for start up. You be the city of company. like yous,

186
00:12:35,200 --> 00:12:41,760
[marco_lanzi]: Alex and Alexa, So being an entrepreneur versus working for a bigger company

187
00:12:42,020 --> 00:12:43,020
[marco_lanzi]: for big companies.

188
00:12:45,200 --> 00:12:48,560
[marco_lanzi]: What is common? What is different between these two words? As you have done

189
00:12:49,120 --> 00:12:50,240
[marco_lanzi]: both sides of the barrier.

190
00:12:53,554 --> 00:12:55,154
[osvaldo_spadano]: okay, um, What's common?

191
00:12:56,834 --> 00:12:58,514
[osvaldo_spadano]: What's common is that

192
00:13:00,114 --> 00:13:03,874
[osvaldo_spadano]: the common things is, Every business doesn't matter how big it are, and

193
00:13:04,274 --> 00:13:06,914
[osvaldo_spadano]: they exist to solve problems.

194
00:13:09,714 --> 00:13:13,474
[osvaldo_spadano]: Essence of the business, they exist to solve problems, whether that they do

195
00:13:13,554 --> 00:13:16,354
[osvaldo_spadano]: it through a service or through a product.

196
00:13:17,394 --> 00:13:22,034
[osvaldo_spadano]: That's what it is and everyone in the business When they wake up in the

197
00:13:22,114 --> 00:13:27,074
[osvaldo_spadano]: morning, they probably don't know or they to do it unconsciously. but they

198
00:13:27,074 --> 00:13:31,874
[osvaldo_spadano]: are solving a problem. Whether that's the Bod direct or nonec people

199
00:13:32,274 --> 00:13:35,154
[osvaldo_spadano]: sitting on the board. They are solving a problem, maybe at the most

200
00:13:35,394 --> 00:13:38,114
[osvaldo_spadano]: strategic level, but a problem solving. somehow,

201
00:13:39,314 --> 00:13:43,954
[osvaldo_spadano]: Down to anyone, customer service representative, They solving problems for

202
00:13:44,034 --> 00:13:48,754
[osvaldo_spadano]: their customers. I, T people dis solving problems for and customer internal

203
00:13:48,914 --> 00:13:52,834
[osvaldo_spadano]: customers. Whatever everyone is solving a problem, so that's a common

204
00:13:53,294 --> 00:13:54,294
[osvaldo_spadano]: thing. Okay,

205
00:14:00,054 --> 00:14:01,054
[osvaldo_spadano]: um,

206
00:14:01,974 --> 00:14:02,974
[osvaldo_spadano]: so problem solving?

207
00:14:02,500 --> 00:14:03,500
[marco_lanzi]: What? what

208
00:14:02,994 --> 00:14:05,314
[osvaldo_spadano]: it is the essence of everything. Okay,

209
00:14:04,940 --> 00:14:05,940
[marco_lanzi]: I agree?

210
00:14:06,800 --> 00:14:09,920
[marco_lanzi]: serving a needs customerise. you. a product or service. That. definitely

211
00:14:10,220 --> 00:14:11,220
[marco_lanzi]: something that

212
00:14:12,240 --> 00:14:17,440
[marco_lanzi]: big company or a start up are def there there. Ares. That maybe didn't get the

213
00:14:17,600 --> 00:14:20,800
[marco_lanzi]: the need right that they don't exist anymore. But that's another. That's

214
00:14:20,960 --> 00:14:23,680
[marco_lanzi]: another story. But I agree with you. Like serving

215
00:14:24,960 --> 00:14:26,720
[marco_lanzi]: whatever you're entrepreneur,

216
00:14:26,614 --> 00:14:27,614
[osvaldo_spadano]: number one,

217
00:14:26,960 --> 00:14:32,560
[marco_lanzi]: or like working in a company, You serving you' solving some problem. Now, the

218
00:14:32,720 --> 00:14:37,360
[marco_lanzi]: question is when you're work in a company as an employee or you're an

219
00:14:37,520 --> 00:14:40,240
[marco_lanzi]: entrepreneur. What is difference? What is

220
00:14:42,514 --> 00:14:47,234
[osvaldo_spadano]: In a I didn't. I don't see much of a difference in the way I behave.

221
00:14:48,594 --> 00:14:49,874
[osvaldo_spadano]: The way I walk

222
00:14:50,914 --> 00:14:52,514
[osvaldo_spadano]: hasn't changed. And

223
00:14:52,180 --> 00:14:53,180
[marco_lanzi]: okay?

224
00:14:53,394 --> 00:14:58,754
[osvaldo_spadano]: it's it's it's um. I walked as hard as I walk today as I was when I was

225
00:14:58,914 --> 00:15:02,434
[osvaldo_spadano]: sitting over of a company. Actually, sometime, I think as an employer I

226
00:15:02,494 --> 00:15:03,494
[osvaldo_spadano]: walked even harder.

227
00:15:03,540 --> 00:15:04,540
[marco_lanzi]: Okay,

228
00:15:05,814 --> 00:15:06,814
[osvaldo_spadano]: Um,

229
00:15:07,254 --> 00:15:08,254
[osvaldo_spadano]: and um,

230
00:15:09,074 --> 00:15:13,714
[osvaldo_spadano]: Um, So nothing really changes that in terms of focus and po. So is the

231
00:15:13,794 --> 00:15:15,154
[osvaldo_spadano]: same? The difference

232
00:15:16,514 --> 00:15:23,394
[osvaldo_spadano]: is Um, is it's it? it's to do with organization. First of all, is I do,

233
00:15:24,034 --> 00:15:28,914
[osvaldo_spadano]: because I the C. O. Now I don't have to convince a number of people before

234
00:15:29,314 --> 00:15:32,274
[osvaldo_spadano]: we can decide to do something right. And

235
00:15:33,094 --> 00:15:34,094
[osvaldo_spadano]: which is a

236
00:15:35,394 --> 00:15:39,074
[osvaldo_spadano]: a good. Uh, positive thing. Obviously, they up

237
00:15:40,434 --> 00:15:44,034
[osvaldo_spadano]: there can be side effect on that other as well, because you mind up

238
00:15:44,274 --> 00:15:49,074
[osvaldo_spadano]: believing whatever you believe. And And, and if you don't get much push

239
00:15:49,314 --> 00:15:51,714
[osvaldo_spadano]: back, you might be doing the wrong thing so that that's a

240
00:15:51,300 --> 00:15:52,300
[marco_lanzi]: right,

241
00:15:51,714 --> 00:15:56,354
[osvaldo_spadano]: dangerous things as well. However, I think the key thing is we, which

242
00:15:56,674 --> 00:16:01,794
[osvaldo_spadano]: observe I, Everyone solve problems. The problem, big companies or growing

243
00:16:01,814 --> 00:16:02,814
[osvaldo_spadano]: companies is

244
00:16:04,354 --> 00:16:08,034
[osvaldo_spadano]: Um. It's what is I call the big company disease?

245
00:16:08,740 --> 00:16:09,740
[marco_lanzi]: okay,

246
00:16:10,114 --> 00:16:14,594
[osvaldo_spadano]: Okay, let's explain a little bit, so everyone solves problems. But when you

247
00:16:14,834 --> 00:16:19,874
[osvaldo_spadano]: start up, you can focus on the problem. You can focus on the value

248
00:16:21,554 --> 00:16:22,674
[osvaldo_spadano]: adding activities.

249
00:16:23,654 --> 00:16:24,654
[osvaldo_spadano]: Okay,

250
00:16:25,314 --> 00:16:27,794
[osvaldo_spadano]: when you start working in a big corporation,

251
00:16:28,994 --> 00:16:33,794
[osvaldo_spadano]: there are new angle. there are new dimensions, the ways the organization,

252
00:16:34,354 --> 00:16:39,074
[osvaldo_spadano]: the number of people, there is complexity. There is bureaucracy might be

253
00:16:39,314 --> 00:16:45,634
[osvaldo_spadano]: politics, Um, maybe um, different priorities Department, you know, has pro

254
00:16:45,874 --> 00:16:51,234
[osvaldo_spadano]: the A b C. The other departments go ▁x y da, and they know aligned, Um.

255
00:16:51,714 --> 00:16:56,754
[osvaldo_spadano]: that's a classic. So Um, there is all of this Now. What happens is they

256
00:16:56,994 --> 00:17:00,914
[osvaldo_spadano]: still trying to solve a problem, but it becomes more difficult, sometimes

257
00:17:01,314 --> 00:17:05,634
[osvaldo_spadano]: more frustrating to be able to achieve what you need to achieve, And the

258
00:17:05,794 --> 00:17:11,554
[osvaldo_spadano]: reason for that is because there are Um. more known value added activities

259
00:17:11,974 --> 00:17:12,974
[osvaldo_spadano]: taking place,

260
00:17:13,060 --> 00:17:14,060
[marco_lanzi]: right,

261
00:17:13,634 --> 00:17:16,114
[osvaldo_spadano]: Um, which I refer to as waste,

262
00:17:16,580 --> 00:17:17,580
[marco_lanzi]: Okay,

263
00:17:17,074 --> 00:17:21,554
[osvaldo_spadano]: okay, co, waste of time, waste of money, waste of energy. it's waste.

264
00:17:22,594 --> 00:17:26,354
[osvaldo_spadano]: Um. Now some people are aware of it, and those are the people that

265
00:17:26,514 --> 00:17:30,114
[osvaldo_spadano]: typically really gets frustrated. Why are we wasting so much time in

266
00:17:30,194 --> 00:17:33,474
[osvaldo_spadano]: meetings? This and other other were not making any progress. And then those

267
00:17:33,714 --> 00:17:37,074
[osvaldo_spadano]: there are those who are totally happy with it. It's just you know that's

268
00:17:37,234 --> 00:17:42,994
[osvaldo_spadano]: how life is and just accept it as as a matter of life. Maybe, um, yeah,

269
00:17:43,154 --> 00:17:48,514
[osvaldo_spadano]: that's it. so. Um, um, and and that's the the real difference, So to be

270
00:17:48,514 --> 00:17:53,634
[osvaldo_spadano]: honest with you, when I was in big a company, I must say, I worked out and

271
00:17:53,794 --> 00:17:58,354
[osvaldo_spadano]: so, but very often I farm myself working hard to change things, not to do

272
00:17:58,594 --> 00:18:03,154
[osvaldo_spadano]: my job, but to change. sometimes. I found myself not to be a C. T. or, but

273
00:18:03,234 --> 00:18:08,434
[osvaldo_spadano]: very often to be a psychiatric. Um, and trying to talk, talk to people,

274
00:18:08,674 --> 00:18:13,234
[osvaldo_spadano]: change behaviour and all this kind of things. I, trying to influence people

275
00:18:13,474 --> 00:18:19,874
[osvaldo_spadano]: To do. You know things better, and and more collaborately so and but you

276
00:18:19,954 --> 00:18:24,674
[osvaldo_spadano]: know it, going back to the big company disease, Typically and obvious, I'm

277
00:18:24,754 --> 00:18:28,994
[osvaldo_spadano]: generalizing, but typically what happens that company scales up

278
00:18:30,114 --> 00:18:33,234
[osvaldo_spadano]: and they start going back to what you said. They start losing touch with

279
00:18:33,314 --> 00:18:37,394
[osvaldo_spadano]: the customer. It's a classic. That's what happens? What they do. They start

280
00:18:37,554 --> 00:18:42,434
[osvaldo_spadano]: putting layers and layers, a layers of manager, professional managers, and

281
00:18:42,594 --> 00:18:47,394
[osvaldo_spadano]: with them comes the stiffness of modern management. And

282
00:18:48,914 --> 00:18:53,794
[osvaldo_spadano]: and and as I said they, they start focusing on non valued, non value adding

283
00:18:53,954 --> 00:18:56,914
[osvaldo_spadano]: activities rather than value adding activities. Therefore they start

284
00:18:57,074 --> 00:19:03,394
[osvaldo_spadano]: introducing waste, Okay, and um, and in as companies get bigger and bigger,

285
00:19:04,114 --> 00:19:07,954
[osvaldo_spadano]: either you know sometime, the private equity owned, or maybe the public

286
00:19:08,354 --> 00:19:13,954
[osvaldo_spadano]: companies, there is an obsession about either valuation or quarterly

287
00:19:14,294 --> 00:19:15,294
[osvaldo_spadano]: results,

288
00:19:16,194 --> 00:19:18,994
[osvaldo_spadano]: and that's no good for anyone to be honest with you.

289
00:19:19,840 --> 00:19:23,120
[marco_lanzi]: hundred percent, agree and thanks a lot for sharing. I, you describe really

290
00:19:23,280 --> 00:19:25,760
[marco_lanzi]: well like Well, what is it working in the two wars and actually

291
00:19:26,800 --> 00:19:31,120
[marco_lanzi]: change? The point is you need to work out on both of them, and if in the work

292
00:19:31,680 --> 00:19:35,920
[marco_lanzi]: doesn't change, If you are an entrepreneur or you are like within a company or

293
00:19:36,000 --> 00:19:39,520
[marco_lanzi]: an entrepreneur of yourself at the end of the day, you maybe have to f.

294
00:19:39,760 --> 00:19:43,440
[marco_lanzi]: Different problems at what get people frustrated, Because as you say, you can

295
00:19:43,600 --> 00:19:48,640
[marco_lanzi]: see waste and you want to change in company, which are new where the waste is

296
00:19:48,800 --> 00:19:54,080
[marco_lanzi]: just not existing yet. but when they will grow unless like, you're really good

297
00:19:54,240 --> 00:19:55,520
[marco_lanzi]: at keeping it super lean.

298
00:19:56,560 --> 00:19:59,200
[marco_lanzi]: Those kind of problem goes there. as you said.

299
00:20:00,480 --> 00:20:02,000
[marco_lanzi]: S touch with the customer.

300
00:20:02,594 --> 00:20:06,194
[osvaldo_spadano]: Yeah, I mean you, you can produce also weting stups as well. I mean the

301
00:20:06,274 --> 00:20:10,194
[osvaldo_spadano]: classic waste is um, um, you solving the wrong problem.

302
00:20:14,720 --> 00:20:17,760
[marco_lanzi]: Now, I think that the prim you guys are solving, I think is really true. Many

303
00:20:17,920 --> 00:20:21,440
[marco_lanzi]: people go go through it so that that everything day I real need.

304
00:20:22,034 --> 00:20:27,714
[osvaldo_spadano]: Well, but even that e. well, it's again. Um, when I had this problem was

305
00:20:27,874 --> 00:20:32,114
[osvaldo_spadano]: all almost so obvious. it was screaming in front of me On my face. It was

306
00:20:32,354 --> 00:20:38,194
[osvaldo_spadano]: clear. but even that I didn't take that for granted. I didn't just start

307
00:20:38,514 --> 00:20:39,954
[osvaldo_spadano]: straight away. Actually, what I did.

308
00:20:39,540 --> 00:20:40,540
[marco_lanzi]: okay.

309
00:20:39,854 --> 00:20:40,854
[osvaldo_spadano]: I thought.

310
00:20:41,794 --> 00:20:49,794
[osvaldo_spadano]: what? Because I'm an experience tier. What if I was too fussy bit too

311
00:20:50,034 --> 00:20:54,834
[osvaldo_spadano]: difficult in what I was looking for? Maybe I said the bak too high. Maybe I

312
00:20:54,914 --> 00:20:57,154
[osvaldo_spadano]: was being difficult in awkward. Maybe

313
00:20:58,194 --> 00:21:01,554
[osvaldo_spadano]: so what I did? Actually? before starting Acoua. I actually

314
00:21:02,994 --> 00:21:09,314
[osvaldo_spadano]: went out and looked for a retailer who was having a problem. I found one

315
00:21:09,474 --> 00:21:13,394
[osvaldo_spadano]: with him and then I started talking to them and then they start sharing the

316
00:21:13,474 --> 00:21:17,474
[osvaldo_spadano]: pain and to benest with you. There were no even aware profoundly of the

317
00:21:17,634 --> 00:21:21,474
[osvaldo_spadano]: program. They had a sense that they had a problem, And then I started

318
00:21:21,714 --> 00:21:25,634
[osvaldo_spadano]: helping them out. Okay to get a bit deeper, and I thought yet they' having

319
00:21:25,874 --> 00:21:29,554
[osvaldo_spadano]: exactly the same production. That's even worse and they don't even see it.

320
00:21:30,114 --> 00:21:33,794
[osvaldo_spadano]: And and then you know I worked for for a month or so, and up you know,

321
00:21:34,194 --> 00:21:39,154
[osvaldo_spadano]: helped them out and fix all of things and was very very interesting to see

322
00:21:39,234 --> 00:21:42,994
[osvaldo_spadano]: what happened to the company to cut his short. The company in the in the,

323
00:21:43,074 --> 00:21:48,354
[osvaldo_spadano]: in a matter of um, A nine months increased the revenue about three folds in

324
00:21:48,434 --> 00:21:53,874
[osvaldo_spadano]: nine months At after eighteen months, Um. they increased the revenue by

325
00:21:54,034 --> 00:21:58,514
[osvaldo_spadano]: five folds, For you know it, it was fun it something. It's not something

326
00:21:58,674 --> 00:22:01,874
[osvaldo_spadano]: you see very often. It was Va, very unusual, maybe because of the industry

327
00:22:02,274 --> 00:22:05,154
[osvaldo_spadano]: they we in or whatever, but it was interesting how

328
00:22:06,594 --> 00:22:10,754
[osvaldo_spadano]: they will almost like Drming a car with a handb on, if you know what I

329
00:22:10,580 --> 00:22:11,580
[marco_lanzi]: okay, yup,

330
00:22:10,914 --> 00:22:14,114
[osvaldo_spadano]: mean, And they didn't realze it until you put it down. And so I can go

331
00:22:14,194 --> 00:22:18,354
[osvaldo_spadano]: faster. I, yes, you can, and bounce to the company that what they would do

332
00:22:18,434 --> 00:22:26,274
[osvaldo_spadano]: in the pyogy and in fixing problems gave them self confidence as a company

333
00:22:27,314 --> 00:22:31,554
[osvaldo_spadano]: to do more, to do more, to do more marketing, and so to be

334
00:22:32,674 --> 00:22:38,114
[osvaldo_spadano]: bolder and to be more ambition. And that translated a kind of a change

335
00:22:38,434 --> 00:22:39,714
[osvaldo_spadano]: their mindset. In a way

336
00:22:40,720 --> 00:22:44,640
[marco_lanzi]: okay, Okay, No, I think this is super super super powerful and I think what you

337
00:22:44,800 --> 00:22:49,120
[marco_lanzi]: say like the mindset and as you see like as you were just calling out right now

338
00:22:49,840 --> 00:22:53,760
[marco_lanzi]: as they started to move to fix the the right problem that they maybe not even

339
00:22:53,920 --> 00:22:57,120
[marco_lanzi]: aware it'. like. Oh, actually, when you take out that there are other problems

340
00:22:57,280 --> 00:22:59,520
[marco_lanzi]: behind, but now we can, uh, we can reach

341
00:23:00,960 --> 00:23:04,560
[marco_lanzi]: that that that's great, and ▁ultimately is taking out of the waste. You were

342
00:23:05,040 --> 00:23:09,760
[marco_lanzi]: you? Were you were talking about? So nothing that that's super great. And I

343
00:23:09,920 --> 00:23:14,080
[marco_lanzi]: actually would love to continue speaking with you for uh four hours, but we

344
00:23:14,320 --> 00:23:18,480
[marco_lanzi]: actually aready be at Uh, already a time, so we need to set up some other time

345
00:23:18,720 --> 00:23:23,440
[marco_lanzi]: to to go through to go through. Let's say all the other questions. I think that

346
00:23:23,840 --> 00:23:29,120
[marco_lanzi]: myself for the audience, my I might have for you, and uh, no. I think that was.

347
00:23:29,280 --> 00:23:33,200
[marco_lanzi]: uh. That was great. so I think last, but not at least like real quick. I have

348
00:23:33,360 --> 00:23:38,560
[marco_lanzi]: real curiosity that I want to. I want to ask you as uh, really like quick rupp.

349
00:23:38,720 --> 00:23:41,840
[marco_lanzi]: Up. Question is what is any commerce activist

350
00:23:46,354 --> 00:23:47,954
[osvaldo_spadano]: I'm thinking greater. Now.

351
00:23:52,354 --> 00:23:57,714
[osvaldo_spadano]: Okay, so first, I would say, eighties and being an activist is almost like,

352
00:23:57,654 --> 00:23:58,654
[osvaldo_spadano]: um,

353
00:23:59,234 --> 00:24:02,194
[osvaldo_spadano]: a need, and also a deliberate,

354
00:24:02,854 --> 00:24:03,854
[osvaldo_spadano]: um.

355
00:24:04,854 --> 00:24:05,854
[osvaldo_spadano]: action.

356
00:24:07,314 --> 00:24:10,354
[osvaldo_spadano]: It's know who you are. It's what you do. It's

357
00:24:10,100 --> 00:24:11,100
[marco_lanzi]: Okay,

358
00:24:10,514 --> 00:24:11,874
[osvaldo_spadano]: it's an action thing. Okay,

359
00:24:15,794 --> 00:24:17,234
[osvaldo_spadano]: So it's um,

360
00:24:18,134 --> 00:24:19,134
[osvaldo_spadano]: Then

361
00:24:25,794 --> 00:24:26,994
[osvaldo_spadano]: I think it's also important,

362
00:24:28,114 --> 00:24:30,674
[osvaldo_spadano]: Um. to be involved with the industry

363
00:24:31,060 --> 00:24:32,060
[marco_lanzi]: Mhm,

364
00:24:32,354 --> 00:24:36,434
[osvaldo_spadano]: and everything that created industry that consist in the partners and

365
00:24:36,134 --> 00:24:37,134
[osvaldo_spadano]: everyone,

366
00:24:37,954 --> 00:24:40,434
[osvaldo_spadano]: and Um, and keep them honest,

367
00:24:41,220 --> 00:24:42,220
[marco_lanzi]: Okay

368
00:24:43,234 --> 00:24:44,354
[osvaldo_spadano]: said one thing as well.

369
00:24:46,754 --> 00:24:47,874
[osvaldo_spadano]: It also means to

370
00:24:49,394 --> 00:24:50,834
[osvaldo_spadano]: to share knowledge and experience.

371
00:24:52,960 --> 00:24:57,520
[marco_lanzi]: that I can say you do really well and you have to, and tons of experience to

372
00:24:57,520 --> 00:25:01,040
[marco_lanzi]: share. That's why I really looking forward to set up something and and continue

373
00:25:01,300 --> 00:25:02,300
[marco_lanzi]: the conversation.

374
00:25:02,434 --> 00:25:06,194
[osvaldo_spadano]: And and what you doing now is an example of that is sharing knowledge and

375
00:25:06,434 --> 00:25:12,514
[osvaldo_spadano]: experience, and I think also, even more important is to motivate others to

376
00:25:12,674 --> 00:25:14,674
[osvaldo_spadano]: do the same to also care

377
00:25:16,114 --> 00:25:20,674
[osvaldo_spadano]: and shake experience. It's a mix of careing and sharing.

378
00:25:21,520 --> 00:25:24,080
[marco_lanzi]: Okay, okay, nice, nice way to say.

379
00:25:25,600 --> 00:25:30,800
[marco_lanzi]: Okay. No, I think like, thanks a lot, Ozzie. So for the international public,

380
00:25:31,200 --> 00:25:36,800
[marco_lanzi]: so thanks a lot. being rea pressure. Like speaking with you as always By the

381
00:25:36,880 --> 00:25:41,680
[marco_lanzi]: way. So I looking forward to to have you back here and actually continue our

382
00:25:41,760 --> 00:25:45,120
[marco_lanzi]: conversation be cause. there are tons of question that Uh would be great to

383
00:25:45,200 --> 00:25:50,480
[marco_lanzi]: ears to As you care. You can really see and share all the knowledge that you

384
00:25:51,040 --> 00:25:53,680
[marco_lanzi]: bet you gain, and and keep on growing all over the years.

385
00:25:54,754 --> 00:25:56,754
[osvaldo_spadano]: Thank you very much, Marco for having me,

386
00:25:57,020 --> 00:25:58,020
[marco_lanzi]: thank you, nice.

387
00:25:58,814 --> 00:25:59,814
[osvaldo_spadano]: she exla.